Press Release - Imagine USA

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Keppel T&T’s subsidiary invests US$5 million in Imagine’s Web-Enabled Customer Care Solution

(Singapore and Atlanta, GA) November 9, 1999--Keppel T&T, through its wholly-owned subsidiary Keppel Communications (Keppel), has selected Imagine Ltd (Imagine), a world leader in Internet Protocol (IP) communication solutions, as its technology partner for Internet/Intranet-based customer care solutions.

As part of the partnership agreement, Keppel will invest US$5 million for a 11% equity stake in Imagine. This amount is based on a after-investment valuation of Imagine estimated at $50 million.

In addition, Keppel will become a key distributor for Imagine’s Visual MeetingTM , a Live Web-enabled customer support software for the virtual call centre which delivers data information as well as voice and video capabilities to the desktop over the IP network.

Said Mr Ng Eng Ho, Managing Director of Keppel T&T, “This partnership with Imagine is in line with our strategic thrust in acquiring proven Internet technologies.

“In today’s e-business economy, we have to deliver real-time, personalized customer care solutions across multiple communication channels such as the Web. This will help our customers enhance their customer lifecycle management, provide targeted marketing to various customer segments and gain a competitive advantage in exceeding customer expectations in the Internet age.

“We chose Visual Meeting™ solution because it has an easy-to-use Web-centric architecture that will enhance our Call Center and Customer Care offerings to our multinational customers.

“The combined resources and capabilities of Imagine and its other strategic partners will result in an alliance with a worldwide reach for customer care opportunities.”

With Visual Meeting™, customers can immediately access a customer service agent with a simple mouse-click for remote technical support (help desk) or while visiting the company’s Web site to make a purchase. The customer service agent will then answer customers’ questions on the product, share content, push and pull Web pages, stream video clips to the customers’ desktop and even help with on-line purchases. This makes Visual Meeting™ a critical building block for companies setting up e-commerce applications and enterprise resource planning (ERP) delivery.

Besides distributing Imagine’s products, Keppel will add value to Imagine’s products by providing systems integration, product and technical support as well as customer training for Visual Meeting™.

“Keppel’s investment further supports Imagine’s distribution and world class service offering to the United States, Europe and Asia,” said Muki Gellar, Managing Director of Imagine.

“The partnership is key in providing the same level of customer care our clients expect to provide when utilizing Visual Meeting with their own customers.

“We are able to deliver the support and services needed for a global company, such as Keppel to take care of their business and their customers,” added Muki Gellar.

For further sales information, please contact Imagine Ltd: Yaron Sagie – Regional sales manager at Tel : 972.3.7657.250 e-mail : yarons@imagineusa.com

About Imagine Ltd
Imagine Visual Dialog LTD., is a fully owned subsidiary of NISKO Group based in Tel Aviv, Israel. Imagine USA, headquartered in Atlanta, GA, USA is a subsidiary of Imagine LTD and is responsible for the North American sales and marketing. European sales offices are located in Tel Aviv and in Frechen, Germany with Imagine GmbH a subsidiary of Imagine LTD.

World distribution is provided by Imagines’ strategic partners which include: CGS and Clover-Ameritech in the United States; Deutsche Telekom, Micrologica in Germany; Wang Olivetti in Italy; Telindus Belgium; Mvision in the United Kingdom; Keppel Telecoms/Communications in the Asia Pacific; Telesoft in Spain; Compta in Portugal, among others.

Recently, Imagine recieved the “Most Innovative Product of the Year” award at CeBIT ’99 in Hanover Germany for Visual Meeting™.

About Keppel Communications Pte Ltd
Keppel Communications Pte Ltd is the wholly-owned subsidiary of Keppel T&T which is listed on the Stock Exchange of Singapore.

Keppel T&T’s telecom arm provides a comprehensive range of business-to-business services including wireless, Internet, telecom engineering services and convergence technologies.

Its corporate clients include a significant number of Fortune 500 companies from the hospitality and banking and financial services sectors as well as major government and educational institutions.

Keppel T&T is a 35% equity stake holder in MobileOne (M1), Singapore’s second cellular service operator which is the fastest growing entrant in the cellular market. Keppel T&T is a major shareholder in DataOne (Asia) Pte Ltd which was awarded the ISP licence in Singapore in July 1999. DataOne, an Internet infrastructure company, will focus on providing corporate internet services.

Keppel Communications has a strong track record in systems integration of wireless and convergence technologies including Web servicing, conferencing solutions and call centre set-ups. Its JV company with Singapore based SingTel, Radiance Communications, specialises in business communication equipment and systems integration.

Product Profile

Visual Meeting™ is a full suite of Web-enabled customer care solution within the call centre environment. It manages the connections as well as transactions between clients and customer service agents based on H.323 standards. Benefits:

a) Multimedia tools Customer Service Agents provide on-line demos, video clips and in-depth product information in real-time to assist customers in complex purchasing decision and technical problem resolution. As a result, the company does not need to dispatch field staff to customers, resulting in significant cost savings and quicker turnaround time.
b) Software Developer’s Kit Company can easily customise the interface and embed the product into the application.
c) Intelligent Call Routing feature – Callers are put through to appropriate agents with specialised knowledge geared towards product area of interest.
d) Toolbox Shortcut feature – Customer Service Agents quickly provide information on FAQs thereby increasing efficiency and productivity within the Call Centre environment.
e) Call Administration and Systems Reports – Clients can access up-to-the-minute order processing, shipping information and billing transactions, obtaining critical facts that cut down on the company’s order process costs.

Editorial Contact:
Tracey Intorcia
ImagineUSA
770.921.5433
tracey@imagineusa.com

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