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Orlando Magic Scores With FrontRangeSolutions' GoldMine Sales & Marketing; Customer Cites Rich Functionality And Affordability As Key Factors In SelectionCOLORADO SPRINGS, Colo.--(BUSINESS WIRE)--Dec. 9, 2002--FrontRangeSolutions Inc., a global market leader in customer relationship management (CRM) and customer service and support software, in conjunction with its solutions partner Enterprise Computer Solutions Inc. (ECS), today announced that the fan relations and retail division of the Orlando Magic professional basketball team has selected GoldMine(R) Sales & Marketing(TM) to manage its customer service programs. Orlando Magic officials cited the software's rich functionality and ease-of-use as key factors in their selection. Orlando Magic is the latest in a series of sports teams to deploy GoldMine software, including the Chicago White Sox, Cleveland Cavaliers and Tampa Bay Devil Rays. Prior to using GoldMine Sales & Marketing, Orlando Magic staff relied on manual processes to track communication with customers, fans and partners. Using GoldMine, team management expects to dramatically enhance both internal productivity and customer relationships. "After reviewing a number of products, I found that nothing compared to GoldMine," said Julie Gory, fan relations and retail manager for the Orlando Magic. "GoldMine was the only solution to offer the ideal combination of features and affordability for a business of our size -- 350 employees." Developed specifically for mid-market companies, GoldMine Sales & Marketing offers powerful functionality and scalability typically found in traditional enterprise products at a fraction of the cost and complexity. Its integration with Microsoft(R) Outlook(R) enables users to organize, coordinate and maintain e-mail and schedules. In addition, GoldMine Sales & Marketing enables companies to strengthen relationships with customers by enhancing communication and automating sales processes. The fan relations and retail division of Orlando Magic will monitor customer inquiries using the product's contact and project manager functions. In addition, the division can capture customer contact information for future marketing campaigns and outbound sales efforts. "By integrating all of our customer information in a central database, we expect GoldMine Sales & Marketing to enhance our teamwork internally and ultimately add to our bottom line," added Gory. Additionally, Gory believes the technology could eventually be rolled out to the ticket sales, marketing, corporate sales and media relations divisions of the company. Orlando Magic implemented the GoldMine solution in August in partnership with ECS, a value-added reseller and FrontRange Solutions' partner based in Dallas. "Together, the ECS and FrontRange teams provided a cost-effective CRM solution to meet the Orlando Magic's needs at every level," said Nathan George, vice president of sales for ECS. "GoldMine Sales & Marketing is a great product for many mid-market companies looking for a comprehensive CRM solution." About FrontRange Solutions Inc. FrontRange Solutions develops software and solutions that allow organizations to deliver extraordinary customer relationships and service. An international market leader in customer-centric software for almost 15 years, the company has headquarters in Colorado Springs, with offices in Los Angeles, the United Kingdom, France, Germany, Italy, South Africa, Australia and Singapore. Solutions include: industry-leading GoldMine(R) software family for customer relationship management (CRM), team-based contact management and sales force automation; and the award-winning HEAT(R) software line for world-class customer service and support. FrontRange drives business decisions for profitability in market-leading companies such as Shell Oil, Coca-Cola, Chevron, Prudential Securities, Electricite de France, Mack Trucks and Turner News Network. Industry awards for FrontRange include Software Magazine's "Hot 500," Call Center Magazine Product of Year, Entrepreneur Magazine's Best Software, Users Choice Awards and PC Magazine "Editors' Choice." For more information on FrontRange, call 800/776-7889 or visit www.frontrange.com. About Enterprise Computer Solutions Inc. (ECS) Enterprise Computer Solutions (ECS) is a leading solutions provider of "best-of-breed" helpdesk, call center, support center and customer relationship management (CRM) solutions. Solutions include value-added software solutions, systems integration services, consulting services and on-site call center. ECS strategically partners with leading technology companies that are committed to customer satisfaction. The company guarantees its service with a 100% commitment to its customers. The company leverages its professional experience, knowledgeable sales staff, industry certified engineers and best practices, as well as its own call center to ensure its customers' success. For more information on ECS, call 469/621-0801 or visit www.consultecs.com/index.html Editorial Contact: Frank Heydenrych FrontRange Solutions +27-11-608 1228 frankh@icon.co.za top of page |
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