CheerStix, maker of the popular noisemaker balloons, attributes its noisy success to GoldMine CRM from FrontRange Solutions (Company
Profile, Past
Stories, Case
Studies), the leader in Service Management and Customer Relationship Management (CRM) solutions for distributed and small to mid-size enterprise (SME.)
“GoldMine is making us money. It increases the impact of our dollar because we don’t have to hunt for information,” said CheerStix Operations Manager Jesse Moreno. “One person can do the work of five people. CheerStix is truly a fan of GoldMine and appreciates everything it has done for our success.”
Ever since the Bakersfield, California-based CheerStix struck a deal with Nike to provide the noise-makers for a soccer game in 1996, the company’s namesake products can be seen and heard at high school, college and pro games around the world, creating a sea of color in the stands and a boisterous show of support. The 2-foot-long balloons that slam together to create a metallic, clanging sound, are found at major sporting events and other public venues. CheerStix were wielded prominently during the Anaheim Angels’ championship run in the 2002 World Series. Fans of the television series “American Idol” sometimes see CheerStix used to support contestants. In a short time since their introduction, these festive sticks have become a part of the “cheer culture,” causing teams without them to cite an unfair advantage. Though the company manufactures its products in Beijing, China, its ability to deliver CheerStix in three to four days – just in time for the next playoff game – has earned the company quite a few fans.
When CheerStix opened its U.S. distribution center in 2002, Moreno knew the company needed a powerful, yet easy way to manage contacts, and store and access important details about customers, such as colors, mascots, important upcoming games and even a team’s biggest rival. Having previously used GoldMine for contact management, and sales and marketing automation, Moreno felt that choosing GoldMine was “a no-brainer” for its rich functionality and affordability. FrontRange Solutions partner TeamAutomation helped CheerStix extend the functionality of GoldMine by integrating the software with a variety of other applications, most significantly tying it into the company’s phone system.
Today, CheerStix considers GoldMine its MVP and “the heartbeat of the entire organization.” With detailed information on every contact at their fingertips, the CheerStix staff can access their entire history with a customer. The company is preparing to double in size over the next year, adding employees in both the United States and China, and plans to keep GoldMine on the team.
“Even when we were a baby business, GoldMine was affordable,” said Moreno. “We’re confident it will continue meeting our needs. Having something that holds all your information from the start and takes you to full growth is an awesome asset.”
More information about GoldMine at CheerStix is available at: http://www.frontrange.com/isolutions/pdfs/NewCheerstix_caseStudy.pdf
About FrontRange Solutions
FrontRange Solutions USA, Inc., is a leading international provider of Service Management and CRM solutions that have been used by more than 130,000 companies and over 1.5 million users worldwide to automate and manage IT projects and customer-facing initiatives.
A leader in consolidated sales and service solution suites, FrontRange established its reputation with the award-winning GoldMine® family of solutions for business relationship management, team-based contact management and sales forces automation; and with HEAT® solutions for complete service management, including Help Desk, Knowledge Management, Asset Management and Service Level Management.
FrontRange’s expanded family of solutions includes: IT Service Management (including HEAT®), Infrastructure Management, Contact Center Management, Customer Service, and Sales, Marketing & Relationship Management (including GoldMine®). FrontRange products are designed specifically for small- to mid-sized enterprises and distributed enterprises. Customers represent over 50 percent of the Fortune 500 and over 75 percent of the FTSE 100. More than 80 diverse industries use FrontRange products, including Coca-Cola, Shell Oil, Prudential Securities, Électricité de France, Mack Trucks, and Turner News Network. For more information, call (800) 776-7889 or visit www.frontrange.com.
email this article