INDIANAPOLIS – (October 25, 2004) – MarketingSherpa, a publishing company serving the needs of marketing, PR, advertising and publishing professionals, has selected ExactTarget (Company
Profile, Past
Stories, Case
Studies) as its on-demand email marketing software platform. MarketingSherpa is a media company that publishes case studies, metrics reports, know-how, and buyer's guides for marketing, PR, advertising, and online publishing professionals.
MarketingSherpa publishes multiple online newsletters and wanted to deliver them using an email solution that was easy to implement. “My email production team begged me to make the switch to ExactTarget because the systems are so easy to use, and with eight weekly newsletters they have no time to spare,” said Anne Holland, publisher of MarketingSherpa. “Now the marketers here are happy too because we've increased deliverability and ease of zapping off highly segmented campaigns to our promotion file."
ExactTarget helps users develop and maintain a true one-to-one relationship with their customers giving marketers the tools to provide relevant, trackable and timely information via email. In addition, the software solution helps companies stay in compliance with federal laws and regulations regarding spam and email authentication.
“It says a lot that one of the preeminent email subject matter publishers has selected ExactTarget as its email engine,” says Chris Baggott, co-founder and chief marketing office of ExactTarget. “We’re practicing what MarketingSherpa preaches to its readers every day, and we’re pleased to have them as our customer.”
About ExactTarget
ExactTarget delivers on-demand email software solutions for permission-based email marketing. The Home Depot, General Mills, Scotts, Churchill Downs, Encyclopedia Britannica, and nearly 2,800 organizations worldwide rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. JupiterResearch ranks ExactTarget highest in business suitability in 2004 based on the solution’s usability, strong feature set and dynamic content tool. ExactTarget was ranked a Strong Performer in the 2004 Forrester Wave™ report based on the software’s extreme ease of use and standout capabilities for managing brand consistency and legislative compliance. ExactTarget offers solutions that meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, the company has more than 30 U.S. sales offices. To learn more, go to http://www.exacttarget.com.
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