Email Service Provider ExactTarget Adds 65 New Customers in August, Including RoamFree, Fidelity Advisor, .com Marketing  (email this article)

INDIANAPOLIS – (September 20, 2004) – ExactTarget (Company Profile, Past Stories, Case Studies) , a developer of on-demand email marketing software solutions with more than 2,500 customers, added 65 new organizations to its growing list of customers in August. New customers span a variety of industry verticals and include organizations such as:

· RoamFree, an Australia-based customer reward company that produces loyalty cards that are instantly redeemable for goods and services offered by RoamFree product partners. ExactTarget will help RoamFree to contact their rewards cardholders to keep them updated with the latest offers and news as they travel around Australia and New Zealand. ExactTarget’s integration with salesforce.com was a key factor in the company’s selection of the solution.

· Fidelity Advisor, Williamstown, Mass., a financial services firm that provides money management services to a select group of families, trusts, businesses and non-profit organizations. ExactTarget will help Fidelity Advisors to deliver their proprietary “Sector Momentum Tracker,” which helps individual investors time mutual fund strategies by sector and tracks price movements of a group of funds by sector.

· National Technology Transfer, Englewood, Colo., offers training seminars for the facilities, engineering and industrial sectors. ExactTarget will help NTT inform customers of upcoming training seminars in the area that may be of interest to them.

· World Trade Center Wisconsin, Milwaukee, is one of 300 offices in 92 countries dedicated to helping companies currently conducting or interested in conducting business internationally. ExactTarget will help the organization to communicate with members and non-members through newsletters and conference announcements.

· .com Marketing, Winter Park, Fla., is a leading national interactive marketing and advertising firm specializing in driving motivated traffic to websites. Ad Age ranks .com Marketing as one of the nation’s top 100 interaction agencies.

· Integrative Logic, Decatur, Ga., is a strategic database-marketing agency. ExactTarget's dynamic content feature will enable Integrative Logic to create unique and targeted emails for clients with versions that entail upwards of 1,200 different variations of a single email based on subscriber profiles.

About ExactTarget
ExactTarget delivers on-demand email software solutions for permission-based email marketing. The Home Depot, General Mills, Scotts, Bristol-Myers Squibb, and nearly 2,500 organizations worldwide rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. JupiterResearch ranks ExactTarget highest in business suitability in 2004 based on the solution’s usability, strong feature set and dynamic content tool. ExactTarget was ranked a Strong Performer in the 2004 Forrester Wave™ report based on the software’s extreme ease of use and standout capabilities for managing brand consistency and legislative compliance. ExactTarget offers solutions that meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, the company has more than 30 U.S. sales offices. To learn more, go to http://www.exacttarget.com.