(September 1, 2004) – ExactTarget (Company
Profile, Past
Stories, Case
Studies), a developer of on-demand email software solutions with nearly 2,500 customers, today announced plans for its first annual user conference, ExactExcellence, featuring marketing visionary Seth Godin as the keynote speaker. The conference will take place October 4-6 in Indianapolis.
Called “The Prime Minister of Permission Marketing” by Promo Magazine, Mr. Godin’s approach to marketing has revolutionized the way corporations approach consumers. He is the author of six books including Permission Marketing, which spent a year on the Amazon.com Top 100 bestseller list and also appeared on the New York Times business book bestseller list.
Mr. Godin founded interactive direct marketing company Yoyodyne in 1995 and within 3 years built it to the #1 creator of direct mail and promotions on the Web. After being featured in Fast Company, The Wall Street Journal, Forbes.com, Wired and Advertising Age, Mr. Godin sold Yoyodyne to Yahoo! in 1998.
In addition to Mr. Godin, such world-class marketers as The Home Depot, CareerBuilder, Liberty Mutual, iMation, Scotts, Churchill Downs and others will deliver presentations.
Approximately 250 marketers are expected to attend ExactExcellence from various industries and all size organizations to learn the latest on such topics as email deliverability, goal setting and testing strategies, campaign management, enterprise and legal compliance, integration and more. In addition, the conference will give users the opportunity to share ideas and learn from each other.
As part of the Conference, ExactTarget will present the first annual ExactExcellence awards in recognition of outstanding achievements. Entries will be evaluated on achievements resulting from the use of ExactTarget software. Areas of consideration include: creative innovation, ROI increase, LTV increase, response increase, permission list growth, major deliverability improvements, innovative systems integration, dynamic content sophistication and efficiency and cost savings.
Additional information is available at http://www.exacttarget.com/userconference.
About ExactTarget
ExactTarget delivers on-demand email software solutions for permission-based email marketing. The Home Depot, General Mills, Scotts, Bristol-Myers Squibb, and more than 2,400 organizations worldwide rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. JupiterResearch ranks ExactTarget highest in business suitability in 2004 based on the solution’s usability, strong feature set and dynamic content tool. ExactTarget was ranked a Strong Performer in the 2004 Forrester Wave™ report based on the software’s extreme ease of use and standout capabilities for managing brand consistency and legislative compliance. ExactTarget offers solutions that meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, the company has more than 30 U.S. sales offices. To learn more, go to http://www.exacttarget.com.
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