ExactTarget Ranked Highest in Business Suitability by Independent Research Firm  (email this article)

INDIANAPOLIS – (August 23, 2004) – ExactTarget (Company Profile, Past Stories, Case Studies) , a developer of on-demand email software solutions with nearly 2,500 customers, today announced that it was ranked “highest in business suitability” in the JupiterResearch E-mail Marketing Buyers Guide, released August 20, 2004. Business suitability is defined with such attributes as number of standard features, quality and satisfaction of reference accounts, deliverability thought leadership, strength of dynamic content, and reputation, among others.

ExactTarget received the ranking “due in part to its proven model of catering to multiple markets,” according to the report, authored by analysts David Daniels, Zachary McGeary and David Schatsky. JupiterResearch evaluated 28 email service providers and assessed 35 email marketing application features, 26 of which are commonly sought features. The report notes, “the application is extremely usable. Ninety-four percent of the 35 features are standard, including a very capable dynamic content tool.”

“A key outlook of the report anticipates that ESPs offering flexible collaborative services—such as those that help optimize email campaigns and mitigate delivery risks through excellent ISP relationships—are those that will flourish in the coming years,” said Chris Baggott, co-founder and chief marketing officer of ExactTarget. “With the industry’s highest deliverability rate, our slate of industry partnerships and a culture of working with customers to meet their needs, we’re on our way to continued record growth.”

About ExactTarget
ExactTarget delivers on-demand email software solutions for permission-based email marketing. The Home Depot, General Mills, Scotts, Bristol-Myers Squibb, and more than 2,400 organizations worldwide rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. ExactTarget offers solutions that meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, the company has 30 U.S. sales offices. To learn more, go to www.exacttarget.com.