Email Service Provider ExactTarget Adds 66 New Customers in July, Including Booth Creek Resorts, Davis-Anderson Merchandising  (email this article)

INDIANAPOLIS – (August 19, 2004) – ExactTarget (Company Profile, Past Stories, Case Studies), a developer of on-demand email marketing software solutions, added 66 new organizations to its growing list of customers in July, bringing the total number of customers using ExactTarget to nearly 2,500.

New customers span a variety of industry verticals and include organizations such as:
· Booth Creek Resorts, Truckee, Calif., the fourth largest ski resort owner and operator in North America with distinctive regional resorts located within 200 miles of three of the five largest skiing and snowboarding markets in the United States. Booth Creek will use ExactTarget products to inform the public of their products and services with timely information such as snow conditions and powder alerts, drive sales through their e-store for products such as season passes and gift cards, and promote “viral” marketing efforts with “tell a friend” promotions.
· Davis-Anderson Merchandising, West Hollywood, Calif., an entertainment merchandising company for productions such as Lord of the Rings, Xena Warrior Princess and Hercules. Davis-Anderson will use ExactTarget's software to reach 150,000 opt-in fans with emails alerting them to exclusive offers, new products, promotional sales and current news.
· Online Trading Academy, Irvine, Calif., the world’s leading security trading school offering state-of-the-art teaching facilities and professional instruction, as well as home study materials. Online Trading Academy will produce and distribute its highly regarded stock trading newsletter "Lessons from the Pros" with ExactTarget, as well as keep in touch with graduates and web site visitors.
· Pinpoint Interactive Media, Coral Springs, Fla., a full-service interactive advertising agency specializing in strategic media planning, buying, tracking and creative development. Pinpoint will use expanded CRM and ExactTarget email marketing services to strengthen relationships between clients and their customers and enhance the lifetime value of customer relationships.
· PlattForm Advertising, Kansas City, Mo., a full-service agency specializing in direct-response advertising within the school industry. PlattForm will use ExactTarget solutions to deliver emails that heighten interest in their clients and share new information internally.

About ExactTarget
ExactTarget delivers on-demand email software solutions for permission-based email marketing. The Home Depot, General Mills, Scotts, Bristol-Myers Squibb, and more than 2,400 organizations worldwide rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. ExactTarget offers solutions that meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, the company has 30 U.S. sales offices. To learn more, go to http://www.exacttarget.com/.