Email Marketing Expert from ExactTarget Named to BtoB Magazine’s “Who’s Who in B-To-B”  (email this article)

INDIANAPOLIS, IN (August 2, 2004) – ExactTarget (Company Profile, Past Stories, Case Studies), a leading developer of on-demand outbound email software solutions with more than 2,400 customers, today announced that its co-founder, Chris Baggott, has been named to BtoB Magazine’s “Who’s Who in B-To-B,” an annual list of 100 people who are making a difference in b-to-b marketing.
 
According to the publication, the executives who achieve the “Who’s Who” list are “the ones who help establish the best practices in business marketing for their respective industries.” BtoB generates nominations from readers, corporations, industry experts and its editorial staff.
 
In naming Mr. Baggott, BtoB noted ExactTarget’s ease of use and highest deliverability rate (98 percent) among email service providers.
 
“At ExactTarget we have worked hard to promote a raised-bar vision for on-demand outbound email solutions that includes strong permission rules, maximized deliverability, true one-to-one personalization, and campaign optimization,” said Mr. Baggott. “I am honored to be included in BtoB’s “Who’s Who” list and am gratified to see our best practices recognized.”
 
Mr. Baggott is best described as the “visionary” behind ExactTarget software products and works closely with ExactTarget customers to advise them on ways to ensure their success by enhancing deliverability, using dynamic content to create more personal and relevant email, optimizing email for better outcomes and being legally compliant to anti-spam laws. Mr. Baggott also is a recognized speaker on database and email marketing, with a speaking docket that includes over 25 appearances in 2004 alone, including national conferences, tradeshows and regional business and marketing organizations. He has been featured in Inc. Magazine.