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CMP Media Inc. to Achieve New Levels of Customer Focus With E.piphany SoftwareLeading High-Tech Media Company Chooses E.piphany E.5(TM) For Superior Product QualityNEW YORK, Dec. 12 -- Here today at the eBusiness Conference and Expo, E.piphany, Inc. (Nasdaq: EPNY - news) announced that CMP Media Inc. ( http://www.cmpnet.com ) has selected E.piphany software to market smarter and increase customer acquisition and retention opportunities. CMP chose E.piphany E.5 after the product excelled in a series of evaluations and trial tests.Using the E.piphany system, CMP will be able to centralize disparate data on magazine subscribers, event attendees and recipients of the company's email newsletters, giving CMP a holistic view of each and every customer. With this holistic view, E.piphany software will then work to uncover valuable insights about CMP readers and event attendees. These insights will then be used by CMP to formulate and execute highly personalized email and direct mail marketing campaigns. This level of customer understanding and marketing precision will enable CMP to market smarter and increase cross sell and up sell opportunities with existing customers and new prospects. ``We chose E.piphany E.5 because of its exceptional product quality,'' said Annie Feldman, Senior Vice President with the Business Technology Group at CMP Media Inc. ``In addition, the E.piphany product beat out the competition because it was able to address the breadth of our CRM-based business requirements. But aside from its technical merits, E.piphany's team of people -- from the CEO on down are a knowledgeable, customer-centric group of professionals who continue to be responsive to our needs.'' ``CMP is a leading global, high-tech media organization and among the first in its class to deploy next-generation CRM to drive subscriber loyalty and competitive advantage,'' said Roger Siboni, president and CEO of E.piphany. ``Using E.piphany E.5, CMP will gain unprecedented insight into its subscriber base and will take action on that information to help cultivate lifetime customer loyalty. As with any company, the goal is to get, keep and grow customers, and we're helping CMP further deliver on its success.'' An E.piphany systems integrator, Wheelhouse Corporation, a marketing infrastructure services provider that enables strategic innovation in customer interaction, will work with E.piphany to provide implementation and ongoing applications management services for CMP Media. Wheelhouse was selected because of its expertise in both marketing and technology. It was important that CMP and E.piphany work with an integrator who could help leverage CMP's strategy, implement the technology needed to realize that strategy, and then support and evolve the infrastructure on an ongoing basis. CMP Media Inc. ( http://www.cmpnet.com ) is a leading high-tech media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. About E.piphany E.piphany is a leading provider of intelligent customer interaction software for the Customer Economy. By providing an integrated suite of software solutions, E.piphany E.5 blends web-based analytic and operational CRM to unify all inbound and outbound marketing, sales and service customer interactions. E.piphany E.5 enables a single, enterprise-wide view of each customer to help global businesses better understand and proactively serve customers in real time. With worldwide headquarters in San Mateo, California, E.piphany has regional operations and offices throughout the U.S., Europe and Asia Pacific. NOTE: E.piphany and the E.piphany logo are trademarks of E.piphany, Inc. All other trademarks are the property of their respective owners. Editorial Contact: Kim Stocks E.piphany, Inc. 650-356-5863 kim.stocks@epiphany.com top of page |
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