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ENERGEX Aims to Boost Customer Value Using E.piphany SoftwareSAN MATEO, Calif., Nov. 15 / -- E.piphany (Nasdaq: EPNY - news) today announced that Australian energy company ENERGEX has selected E.piphany software to drive its customer acquisition and profitability initiatives, projecting a dramatic increase in overall customer value over the next three years. E.piphany Marketing, a solution within E.piphany's intelligent Customer Relationship Management (CRM) suite, will help ENERGEX Retail generate additional revenue by accurately cross-selling new products. The E.piphany solution will also reduce campaign costs and improve competitiveness in Australia's deregulated energy industry.ENERGEX signed as an E.piphany customer in the third quarter of 2001, and full deployment of E.piphany Marketing at ENERGEX is scheduled for December 2001. With E.piphany's CRM software, ENERGEX Retail will be able to analyze consolidated customer information across multiple touch points and perform customer segmentation based on customer lifetime value and profitability analysis. The new system will also enable ENERGEX to plan and execute multi-channel, multi-step segmented sales campaigns in a more effective manner, which will result in higher campaign productivity. E.piphany's alliance partner KPMG Consulting is working with ENERGEX to implement an E.piphany solution that meets the utility's unique business requirements. According to KPMG Consulting CRM practice leader, Dino Gelmetti, ``Our long-standing work for ENERGEX has provided us with a detailed understanding of the company's business requirements. Our role is to combine this understanding with our proven implementation methodologies and knowledge of the E.piphany product, in order to implement a seamless solution for ENERGEX.'' ENERGEX Retail's Group Manager of Sales and Marketing, Peter Ffrench agrees that seamless integration of the chosen intelligent CRM and Campaign Management solution and the existing ENERGEX systems was a fundamental part of the decision-making process. ``The E.piphany solution not only provided us with this smooth transition, it also has the ability to take our marketing activities to the next level -- exactly where we need to be,'' said Mr. Ffrench. Currently operating as a premises, or location-centric service organization, ENERGEX aims to re-direct its business focus onto the customer. ``Through customer segmentation and implementation of our 'customer value strategy' we believe we can offer a truly differentiated and relevant value proposition to our customers. The E.piphany Marketing solution will allow us to gain true customer insight and thus develop a stronger and more effective relationship with the customer,'' said Mr. Ffrench. The E.piphany Marketing solution allows organizations to plan, execute, and analyze multi-channel campaigns with the objective of acquiring new customers, retaining those they already have, and employing cross-sell and up-sell campaigns to increase share of wallet. ENERGEX joins Racing Victoria, Suncorp Metway, Informatel and Premier Technologies on E.piphany's growing list of Australian clients. About E.piphany E.piphany is a leading provider of next-generation customer relationship management software for the Customer Economy. By providing an integrated suite of software solutions, the E.piphany E.5(TM) solution blends web-based analytic and operational CRM to unify all inbound and outbound marketing, sales and service customer interactions. E.piphany E.5 enables a single, enterprise-wide view of each customer to help global businesses better understand and proactively serve customers in real time. With worldwide headquarters in San Mateo, California, E.piphany has regional operations and offices throughout North America, Europe and Asia Pacific. About ENERGEX ENERGEX is a leading Australian energy company with more than 1.1 million residential, small business and corporate customers nationally, delivering a world-class range of expertise, products and services throughout Australia and overseas. Among its growing portfolio for business and residential customers are earth'schoice renewable energy, efficiency advice through the ENERGEX energyinstitute and a stable of selected domestic appliances, including home hot water, home air conditioning, home security and home electrician services. Its sophisticated $A2.3 billion electricity and gas distribution networks extend throughout south-east Queensland and northern New South Wales, one of Australia's most dynamic and rapidly growing areas. About KPMG Consulting KPMG Consulting, Inc. (Nasdaq: KCIN - news), based in McLean, Virginia, is one of the world's largest consulting companies with approximately US$2.9 billion in annual revenues. Around the world, our approximately 10,000 employees provide business and technology strategy, systems design and architecture, applications implementation, network and systems integration, and related services. We help our clients capitalize on information technology to achieve their business objectives and build real-time enterprises. Working with market leading hardware and software companies we serve more than 2,500 clients, including Global 2000 companies, small and medium-sized businesses, government agencies and other organizations. Our business and technology solutions are tailored to meet the specific needs of the industries we serve, and are delivered through global industry-focused lines of business, including communications and content companies, consumer and industrial markets, financial services industries, high technology companies, and federal, state and local governments. For more information about KPMG Consulting, visit our Web site at http://www.kpmgconsulting.com . For news media, visit http://kpmgconsulting.com/direct.asp?area=contactus . As of February 8, 2001, KPMG Consulting, Inc. is an independent consulting company, no longer affiliated with KPMG LLP, the tax and audit firm. Please reference our company as KPMG Consulting, since KPMG is not an abbreviated name for our business and is an unaffiliated firm. This press release contains forward-looking statements relating to our operations that are based on our current expectations, estimates and projections. Words such as ``expects,'' ``intends,'' ``plans,'' ``projects,'' ``believes,'' ``estimates,'' and similar expressions are used to identify these forward-looking statements. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Forward-looking statements are based upon assumptions as to future events that may not prove to be accurate. Actual outcomes and results may differ materially from what is expressed or forecast in these forward-looking statements. As a result, these statements speak only as of the date they were made, and we undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Our actual results may differ from the forward-looking statements for many reasons, including: the business decisions of our clients regarding the use of our services; the timing of projects and their termination; the availability of talented professionals to provide our services; the pace of technological change; the strength of our joint marketing relationships; our separation from KPMG LLP; and the actions of our competitors. In addition, these statements could be affected by domestic and international economic and political conditions. For a more detailed discussion of certain of these factors, see Exhibit 99.1 to our Form 10-K for the year ended June 30, 2001. The financial statements included in this press release are unaudited. NOTE: E.piphany and the E.piphany logo are trademarks of E.piphany, Inc. All other trademarks are the property of their respective owners. SOURCE: E.piphany Editorial Contact: Kim Stocks E.piphany, Inc. 650-356-5863 kim.stocks@epiphany.com top of page |
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