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E.piphany Excels in Latin America With Key Customer Accounts

E.piphany's CRM Suite Chosen by Industry Leaders Including ABN Amro/Banco Real, Banco Um, Datamidia, Deutsche Bank Brasil, Grupo Aval, Sony Latin America and Todo 1

SAN MATEO, Calif., Nov. 8 / -- E.piphany, Inc. (Nasdaq: EPNY - news), a leader in next-generation Customer Relationship Management (CRM) software today announced considerable market momentum in Latin America with a growing list of significant customers in a variety of vertical markets. Industry leaders such as ABN Amro, Banco Um, Datamidia, Grupo Aval, and Sony Latin America have recently chosen the E.piphany solution, making E.piphany the premier CRM provider for three out of the top ten Latin American banks and the region's leading consumer electronics company.

E.piphany has offices in Brazil, Argentina, Mexico and Miami, Florida -- the business capital for Latin America. The company's success in securing key customers since it launched operations in Latin America is prompting expansion into the Andean region. In addition to supporting locations throughout the region, E.piphany is leveraging its global relationships with Accenture, Deloitte Consulting, Hewlett-Packard, KPMG Consulting and PriceWaterhouse Coopers Consulting to support its customers implementing E.piphany E.5, which include several modules localized in Spanish and Portuguese.

``Like all of our global operations, we approached the E.piphany Latin America with a clear understanding of market requirements and a team of professionals with local experience in several disciplines,'' said Todd Rowe, vice president and general manager of E.piphany Latin America. ``Since we launched our Latin America operation, the E.piphany solution is repeatedly selected over the competition by large, brand-name organizations. We're proud to have three of the top ten Latin American banks as customers, and we look forward to showing similar success in other verticals in the region.''

According to recent market research from IDC Latin America, CRM software is identified as one of the region's fastest growing technology segments. IDC Latin America expects that the CRM market in Latin America will exceed a 30 percent compound annual growth rate (CAGR) over the next five years. ``Latin American companies are turning toward technologies to help them foster better relationships with customers,'' Eric Prothero, group vice president, IDC Latin America. ``Financial Services, Telecommunications and Retail markets are leading the trend, and companies like E.piphany who are focusing on this market are promised great opportunities if they present the right value proposition and offer the right product set.''

About E.piphany

E.piphany is a leading provider of next-generation customer relationship management software for the Customer Economy. By providing an integrated suite of software solutions, the E.piphany E.5(TM) solution blends web-based analytic and operational CRM to unify all inbound and outbound marketing, sales and service customer interactions. E.piphany E.5 enables a single, enterprise-wide view of each customer to help global businesses better understand and proactively serve customers in real time. With worldwide headquarters in San Mateo, California, E.piphany has regional operations and offices throughout North America, Europe and Asia Pacific.

This press release contains forward-looking statements relating to E.piphany's market momentum, customer and market growth, partner relationships, and CRM market growth and general opportunities in Latin America. Actual results could differ materially from such forward-looking statements. Factors that could cause actual results to differ materially include delays in the development and release of new US and international versions of E.piphany's products, difficulties in assimilating recently acquired companies, increases in E.piphany's sales cycles, intense competition including the introduction of new products and services by competitors, ability to hire and retain qualified personnel, and worsening general economic conditions. These factors and others are described in more detail in the Company's public reports filed with the Securities and Exchange Commission, such as those discussed in the ``Risk Factors'' section included in the Company's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and in the Company's prior press releases.

NOTE: E.piphany and the E.piphany logo are trademarks of E.piphany, Inc. All other trademarks are the property of their respective owners.



 
Editorial Contact:
Kim Stocks
E.piphany, Inc.
650-356-5863
kim.stocks@epiphany.com
 
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