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TOYOTA CHOOSES E.PIPHANY TO ACHIEVE HIGHER LEVELS OF CUSTOMER SERVICE, MEASURE SUCCESS OF MARKETING CAMPAIGNSHarte-Hanks to Implement Solution and Prepare Data for DeploymentSAN MATEO, Calif. – October 5, 2000 – E.piphany, Inc. (Nasdaq: EPNY) today announced that Toyota Motor Sales (TMS), U.S.A., Inc., Toyota 's sales, marketing and distribution headquarters for the United States, has purchased E.piphany software to improve customer service by enabling a single, integrated view of every customer. After building a complete view of its customers from various internal sources of data, Toyota will leverage this insight to guide and to measure communications uniquely tailored for each individual car owner. E.piphany’s strategic partner Harte-Hanks (NYSE:HHS), a leader in delivering full-spectrum CRM solutions, will provide customer data integration services for the overall solution. While still in the pilot phase of the project, the Toyota solution highlights one of many joint accomplishments resulting from the successful E.piphany/Harte-Hanks relationship.“As with most organizations, customer service is a challenge because customer information is scattered throughout the enterprise and is not centrally located,” said Roger Siboni, president and CEO of E.piphany. “Disparate customer information means that companies only see a partial view of what is often a multi-dimensional customer. E.piphany software will bring tremendous value to Toyota. Unlike before, Toyota will have one view of its customers which will bring unprecedented precision to its communication efforts and ultimately boost car sales and customer satisfaction.” “Our main goal is to improve service with every interaction we have with our vehicle owners and prospects,” said Michael Rouse, Corporate Manager, Customer Relationship Management, Toyota. “Our second goal is to measure the effectiveness of our efforts. We’ve chosen E.piphany and Harte-Hanks to help us meet these goals because of their proven track record of getting companies re-focused on the people who really matter – the customer.” "There is rapid return on investment in the CRM space, when our quality service and best-of-breed solutions are applied," said Richard Hochhauser, president and chief operating officer, Harte-Hanks. "Toyota is a perfect example of how the Harte-Hanks and E.piphany relationship can deliver dividends with our clients in a multi-channel marketing environment." Toyota Motor Sales (TMS), U.S.A., Inc. is Toyota 's sales, marketing and distribution headquarters for the United States. TMS oversees sales and other operations for approximately 1,470 Toyota , Lexus and Toyota Industrial Equipment dealerships in 49 states. Through its subsidiaries, TMS also is involved in distribution logistics, the aviation and marine industries, motor sports research and development, and in providing financial and insurance services to dealers and customers. About Harte-Hanks Harte-Hanks, Inc. (NYSE:HHS), San Antonio, TX, is a worldwide, direct and interactive services company that provides end-to-end customer relationship management (CRM) and related solutions for a host of consumer and business-to-business marketers. Harte-Hanks and its CRM integrated solutions use technology as the enabler to capture, to analyze and to disseminate customer and prospect data at all points of contact. The company's customer-centric models allow it to be the overall solutions provider for driving traffic to a Web site, call/contact center, or brick-and-mortar location. With premier specialized offerings -- Web page design to e-care, desktop database capabilities to systems integration, personalized mail to e-mail, software products to applications service provider (ASP) solutions -- Harte-Hanks provides practical implementation of technology and understands the needs of clients and their customers to deliver best-of-breed solutions. The company also owns and operates shoppers that are zoned into more than 790 separate editions reaching more than 9.6 million households in California and Florida each week. Visit the Harte-Hanks Web site at http://www.harte-hanks.com. About E.piphany E.piphany is the leading provider of intelligent customer interaction software for the Customer Economy. By providing an integrated suite of software solutions, E.piphany E.5 blends web-based analytic and operational CRM to unify all inbound and outbound marketing, sales and service customer interactions. E.piphany E.5's single, enterprise-wide view of each customer helps global businesses better understand and proactively serve customers in real time. With worldwide headquarters in San Mateo, California, E.piphany has regional operations and offices throughout the U.S., Europe and Asia Pacific. E.piphany, E.5, and the E.piphany logo are trademarks of E.piphany, Inc. All other trademarks are the property of their respective owners. Press Contacts: Kim Stocks, E.piphany, 650.356.5863, kstocks@epiphany.com Stacey McCarthy, Blanc & Otus, 415.912.2354, smccarthy@blancandotus.com Chet Dalzell, Harte-Hanks, 212.520.3232, chet_dalzell@harte-hanks.com Investor Relations Contacts: Todd Friedman, E.piphany, 650.356.3934, tfriedman@epiphany.com Jacques Kerrest, Harte-Hanks, 210.829.9140, jdk@harte-hanks.com Editorial Contact: Kim Stocks E.piphany, Inc. 650-356-5863 kim.stocks@epiphany.com top of page |
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