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Microsoft Worldwide Marketing Goes Live With E.piphanyMicrosoft Campaign Management Implementation Demonstrates Robust Scalability of E.piphany SoftwareSAN MATEO, Calif., Oct. 2 -- Demonstrating the robustness of the E.piphany E.5(TM) system, E.piphany, Inc. (Nasdaq: EPNY) today announced that Microsoft Corporation (Nasdaq: MSFT) has gone live with their implementation of E.piphany software. Microsoft's internal Worldwide Marketing Database program is driving marketing campaigns off of an initial data set of 70 million customers and 20 million organizations using E.piphany software and SQL Server technology.``E.piphany is providing us with a campaign management tool which is an important and critical component in our overall strategy of improving customer and partner loyalty,'' said Jeanne Lombardo, General Manager, WW Customer & Partner Loyalty. ``Our mission is to help the best companies in the world gain a single view of their customers to drive rich insight and take personalized actions across all touchpoints,'' said Roger Siboni, president and CEO of E.piphany. ``Microsoft represents the best of the best, and we are proud to provide a critical element of their global marketing strategy. This engagement demonstrates the scalability of our product, and underscores the commitment we make to every customer to deliver total satisfaction.'' About E.piphany E.piphany is the leading provider of intelligent customer interaction software for the Customer Economy. By providing an integrated suite of software solutions, E.piphany E.5(TM) blends web-based analytic and operational CRM to unify all inbound and outbound marketing, sales and service customer interactions. E.piphany E.5 enables a single, enterprise-wide view of each customer to help global businesses better understand and proactively serve customers in real time. (E.piphany E.5 can scale to handle more than 100 million customers and more than one billion transactions). With worldwide headquarters in San Mateo, California, E.piphany has regional operations and offices throughout the U.S., Europe and Asia Pacific. NOTE: E.piphany, E.5, and the E.piphany logo are trademarks of E.piphany, Inc. All other trademarks are the property of their respective owners. Editorial Contact: Kim Stocks E.piphany 650.356.5863 kstocks@epiphany.com top of page |
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