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DaimlerChrysler Selects E.piphany to Gain a Better Understanding of Nearly 40 Million U.S. Customers

Speed of Execution, Web-based Architecture, Scalability Cited as Top Reasons DaimlerChrysler Chose E.piphany Over the Competition

SAN MATEO, Calif., Sept. 21 -- E.piphany, Inc. (Nasdaq: EPNY) today announced that DaimlerChrysler Corporation has purchased E.piphany software to better understand nearly 40 million of its U.S.-based car and truck owners. DaimlerChrysler will utilize the reporting and analysis, data mining and list management components of E.piphany software to give the Chrysler, Dodge and Jeep® brand teams a single view of their U.S. customer base.

``Our brand managers required a user-friendly solution to give them real-time insight into customer information,'' said John Fisher, Senior Manager -- Customer Relationship Management, at DaimlerChrysler. ``The E.piphany solution incorporated an easy-to-use graphical user interface, combined with speed of execution, a web-based architecture and robust scalability capabilities. After careful evaluation, E.piphany was selected as a key component in our overall Customer Relationship Management strategy.''

``In today's customer economy, it's about putting critical information into the hands of executives, managers and knowledge workers across the organization so that insight can be turned into actions that improve the customer experience,'' said Roger Siboni, president and CEO of E.piphany. ``DaimlerChrysler is among a select group of forward-thinking automotive manufactures using cutting-edge CRM technology to get, keep and grow customers. We're proud to be part of their solution and we look forward to growing in tandem with DaimlerChrysler's technology requirements.''

About E.piphany

E.piphany is the leading provider of intelligent customer interaction software for the Customer Economy. By providing an integrated suite of software solutions, E.piphany E.5 blends web-based analytic and operational CRM to unify all inbound and outbound marketing, sales and service customer interactions. E.piphany E.5 enables a single, enterprise-wide view of each customer to help global businesses better understand and proactively serve customers in real time. With worldwide headquarters in San Mateo, California, E.piphany has regional operations and offices throughout the U.S., Europe and Asia Pacific.
 
Editorial Contact:
Kim Stocks
E.piphany
650.356.5863
kstocks@epiphany.com
 
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