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E.piphany and Maritz Form Alliance for Advanced Leading Edge Loyalty Marketing TechnologyMaritz Integrates E.piphany E.5(TM) Into its Value Added Loyalty Technology SystemSAN MATEO, Calif., and ST. LOUIS, Sept. 20 -- E.piphany, Inc. (Nasdaq: EPNY), the leading provider of intelligent customer interaction software for the Customer Economy and Maritz Inc., the St. Louis-based global marketing giant, today announced that the two companies have formed an alliance. As a part of their relationship, Maritz has integrated E.piphany E.5 into its Value Added Loyalty Technology system (VAULT) to further enhance the robust Customer Relationship Marketing solution. The new VAULT system offers marketers a single technology platform that integrates all customer database, customer tracking, loyalty marketing and analysis activities into one web-browser based solution.As a leading web-based, intelligent relationship marketing platform that coordinates and assigns meaning, in real time, to customer behavior, VAULT is being used by many of the nation's top companies to administer their loyalty marketing programs. ``We chose E.piphany's software because it allows us to jointly offer technology unmatched in the industry,'' said Gil Hoffman, chief information officer, Maritz Inc. ``VAULT can now track customer behavior, administers targeted one-to-one marketing campaigns and performs insightful analysis to drive improved marketing effectiveness and profitability.'' ``Using E.piphany technology, Maritz has pushed the envelope on leading edge marketing loyalty technology, said Tim Guleri, vice chairman and EVP of business development and mergers and acquisitions at E.piphany. ''VAULT will allow Martiz' client base to uncover deep insights on their customers and act on them immediately. In turn, companies using VAULT will yield lifetime customer relationships.`` About Maritz Maritz Loyalty Marketing, the division of Maritz specializing in customer relationship marketing, leads the industry in designing and managing private- labeled loyalty marketing programs. In addition to their VAULT technology offering, Maritz offers a full-service compliment of marketing capabilities including program strategy, rewards and customer service. About E.piphany E.piphany is the leading provider of intelligent customer interaction software for the Customer Economy. By providing an integrated suite of software solutions, E.piphany E.5(TM) blends web-based analytic and operational CRM to unify all inbound and outbound marketing, sales and service customer interactions. E.piphany E.5 enables a single, enterprise-wide view of each customer to help global businesses better understand and proactively serve customers in real time. [E.piphany E.5 can scale to handle more than 100 million customers and more than one billion transactions]. With worldwide headquarters in San Mateo, California, E.piphany has regional operations and offices throughout the U.S., Europe and Asia Pacific. NOTE: E.piphany, E.5, and the E.piphany logo are trademarks of E.piphany, Inc. All other trademarks are the property of their respective owners. Editorial Contact: Kim Stocks E.piphany 650.356.5863 kstocks@epiphany.com top of page |
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