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E.piphany Expands Relationship With Pier 1 ImportsLeading Specialty Retailer Chooses E.piphany Analytics Software to Complement Existing E.piphany Call Center DeploymentSAN MATEO, Calif., July 31 / -- E.piphany, Inc. (Nasdaq: EPNY - news), a leader in enterprise customer relationship management (CRM), today announced that Pier 1 Imports (NYSE: PIR - news), a leading specialty retailer, has expanded its use of the E.piphany E.5 system. Pier 1 will continue its focus on the customer by integrating E.piphany's analytics and campaign management components with its existing call center technology also provided by E.piphany.With the added intelligence provided by E.piphany analytics and campaign management software, all user groups will have access to a single view of interfacing customer information. This will allow for more personalized marketing and management of Pier 1 customers. ``Pier 1 has defined a well-conceived customer strategy that is supported by its team of employees and its marketing plan,'' said Karen Richardson, General Manager of Worldwide Sales at E.piphany. ``As a key technology partner, it is our goal to continue to provide solutions that map to Pier 1's corporate-wide customer initiatives, while ensuring a return on investment.'' The E.piphany solution is providing the infrastructure that will help Pier 1 maximize its assets. With the addition of E.piphany analytics and campaign management software, Pier 1 will be able to achieve cost reduction and revenue enhancement benefits. The E.piphany E.5 system also will enable Pier 1 to develop marketing efforts through the most cost-effective touchpoint to further strengthen a personal relationship with each of its customers. ``E.piphany software has afforded us a next-generation call center application for our internal and external customers,'' said Andy Laudato, Vice President, Information Services, Pier 1 Imports. ``The additional software should help improve the overall effectiveness of our call center, marketing and sales operations. We will be able to better utilize customer insights learned in the call center and other customer touchpoints to continue our excellence in customer service and execute highly tailored marketing campaigns.'' About E.piphany E.piphany is a leading provider of enterprise customer relationship management software for the Customer Economy. By providing an integrated suite of software solutions, the E.piphany E.5(TM) solution blends web-based analytic and operational CRM to unify all inbound and outbound marketing, sales and service customer interactions. E.piphany E.5 enables a single, enterprise-wide view of each customer to help global businesses better understand and proactively serve customers in real time. With worldwide headquarters in San Mateo, California, E.piphany has regional operations and offices throughout North America, Europe and Asia Pacific. About Pier 1 Imports Pier 1 Imports, Inc. is America's largest specialty retailer of imported decorative home furnishings and gifts, with over 850 stores in 48 states, Puerto Rico, Canada, Mexico, the United Kingdom and Japan. Additional company and product information is located at www.pier1.com. NOTE: E.piphany and the E.piphany logo are trademarks of E.piphany, Inc. All other trademarks are the property of their respective owners. Editorial Contact: Kim Stocks E.piphany, Inc. 650-356-5863 kim.stocks@epiphany.com top of page |
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