Epicor to Present at AeA Orange County Event on CRM (email this article)

IRVINE, Calif., Aug. 11 /PRNewswire-FirstCall/ -- Epicor Software Corporation (Company Profile, Past Stories, Case Studies) (Nasdaq: EPIC - News), a leading provider of integrated enterprise software solutions for the midmarket, today announced that Rick Parrish, vice president of information services for Epicor, will share his expertise in a panel discussion at the AeA Orange County Council industry event, "CRM: How to Realize the Promise and Avoid the Pitfalls of Customer Relationship Management Systems."

Industry research shows that CRM is the fastest growing segment of the application software business. Despite this broad adoption, companies still face significant challenges when implementing CRM technologies. As a panelist, Parish, who is responsible for leading the implementation and testing of Epicor's enterprise solutions, including enterprise resource planning (ERP) and CRM applications, prior to release for public consumption, will provide insight on the common pitfalls of CRM and how to avoid them.

The presentation will also include an update on the state of the CRM industry, the keys to successful implementations, where most companies make mistakes and effective ROI measures, as well as an update on the future of CRM software.

Event Information:
Title: CRM: How to Realize the Promise and Avoid the Pitfalls of Customer
Relationship Management Systems
Date: Wednesday, August 18, 2004
Time: 7:30 a.m. - 9:00 a.m. Pacific
Location: Scott's Seafood - 3300 Bristol Street, Costa Mesa, Calif.
Registration: www.aeanet.org or call 949/477-5300

About Epicor Software Corporation
For 20 years, Epicor has been a recognized leader dedicated to providing integrated enterprise resource planning (ERP), customer relationship management (CRM) and supply chain management (SCM) software solutions to midmarket companies around the world. With the acquisition of Scala, Epicor is a global leader in the midmarket serving over 20,000 customers in over 140 countries. Epicor leverages innovative technologies like Web services in developing end-to-end, industry-specific solutions for manufacturing, distribution, enterprise service automation, and hospitality that enable companies to immediately drive efficiency throughout business operations and build competitive advantage. With the scalability and flexibility to support long-term growth, Epicor's solutions are complemented by a full range of services, providing a single point of accountability to promote rapid return on investment and low total cost of ownership. Epicor's worldwide headquarters are located in Irvine, California with offices and affiliates around the world. For more information, visit the company's Web site at www.epicor.com.

Epicor is a registered trademark of Epicor Software Corporation. Scala is a registered trademark of Scala Business Solutions NV, an Epicor subsidiary. Other trademarks referenced are the property of their respective owners. The product and service offerings depicted in this document are produced by Epicor Software Corporation.