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ETALK JOINS CRMAdvocate INDUSTRY EFFORT TO HELP GROW AND MATURE THE CRM MARKET-Association To Highlight etalk CRM Success Stories-IRVING, TX - November 19, 2002 - e-talk Corporation, the global leader of performance impact solutions, announced they have joined CRMAdvocate, an association of more than 30 leading customer relationship management (CRM) organizations. CRMAdvocate solution providers are required to meet a variety of criteria for participation in the association, including a demonstrated commitment to success, references, industry education, implementation quality and collaboration."etalk is dedicated to providing contact centers with the tools and the model for success," said Scott Shute, CEO of etalk. "We are committed to help grow and mature the CRM market through leadership in education and research. CRMAdvocate allows us to share technology and a compilation of practices taken from the best and brightest contact centers in the world to help organizations make informed decisions on their CRM initiatives." Collaborating with a number of member organizations, including Aberdeen Group, AMR Research, Gartner, GIGA Information Group, IDC, Meta Group and Yankee Group; AFSMI, CCNG and Help Desk 2000; publications such as Customer Interface, Integrated Solutions and CRM Magazine; RealMarket and SearchCRM; and Advanstar, DCI and CMP Media, etalk will address developing trends and key issues in CRM. Additionally, through its participation in the CRMAdvocate program, etalk will highlight its products and services with client case studies, customer success stories, technical papers, feature articles, Webcasts and other knowledge content. Access to the CRMAdvocate program knowledge base is provided through the CRMAdvocate Web site at www.crmadvocate.com. "The CRMAdvocate program allows entities from all areas of business to work together to promote industry success and educate by sharing best practices," stated Gary Lemke, President and founder of RealMarket, CRMAdvocate organizer. "We realize there is a lot to learn from failures, but felt there was a tremendous need to also highlight success and best practices." About CRMAdvocate CRMAdvocate is the worldwide source for CRM success where buyers can find hundreds of documented CRM implementations as demonstrated by success stories, case studies and published articles that can be searched and sorted by industry segment, application, solution provider and/or geography. CRMAdvocate also serves as the "TV Guide" of CRM Web casts with the most complete listing of CRM Web casts. All information is syndicated (free of charge) to other Web destinations, including associations, publications, events and portals. In addition, a weekly electronic magazine (CRMAdvocate Weekly) highlights new success stories and case studies, as well as upcoming Web casts. CRMAdvocate is supported by more than 30 organizations, including leading CRM solution providers, industry analysts, Web destinations, associations, publications, event producers and awards programs. The program represents a group of forward-thinking individuals who, along with their companies, share a commitment to help grow and mature the market through leadership in education and research. In short, the CRMAdvocate program seeks to create a more receptive and larger market for CRM solutions by focusing on case studies, success stories and best-in-breed CRM strategies. For more information, visit www.crmadvocate.com. About e-talk etalk Corporation, headquartered in Irving, Texas, is a global leader of performance impact solutions for enterprise contact centers. Since 1983, etalk solutions have been used to build valuable long-term customer relationships at more than 1,500 worldwide contact centers, including insurance, telecom, financial, technology and manufacturing companies. etalk's suite of integrated solutions works across multiple contact channels including e-mail, Web, chat or telephone. etalk's product family includes Qfiniti, Recorder, Advisor, Survey, and JASS designed to improve both customer service and the CRM decision-making process. Using etalk's advanced contact center technology, customers can achieve higher incremental sales, revenue per customer and overall profits while increasing customer satisfaction and loyalty. Privately held etalk operates in more than 40 countries, utilizing a network of partners and distributors. For additional information about etalk's Performance IMPACT solutions, visit www.etalk.com or call 800-835-6357. Editorial Contact: Roger Woolley etalk (972) 819-3130 roger.woolley@etalk.com top of page |
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