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CUSTOMER INTERACTION SOLUTIONS MAGAZINE NAMES DEUXO 2001 EDITOR’S CHOICEDENVER, Colo., December 19, 2001 — deuxo, a premier provider of process and technology solutions for the generation of revenue opportunities, announced today that the deuxo Intelligent Optimization™ (IO) solution has been selected by the editors at Customer Inter@ction Solutions as one of the leading and most effective CRM solutions available on the market.The magazine cited several reasons for choosing the deuxo solution as it’s 2001 Editor’s Choice, including the solution’s Intelligent Qualification (IQ) scoring capabilities that determine the sales-readiness of a prospect based on client determined profiles, and deuxo’s Lead Optimization engine, which uses automated methods to deliver targeted campaigns to prospects which evolve them to higher levels of qualification. The system manages the entire process from initial contact to contract closure. deuxo president and chief executive officer Randy Kenworthy said, "We are extremely proud of what we’ve accomplished as a company in the past year and are pleased that Customer Interaction Solutions has recognized the superiority of our Intelligent Optimization solution as the Editor’s Choice in 2001.” deuxo’s Intelligent Optimization™ solution optimizes the contact-to-contract process through an interactive, automated system that evolves and qualifies leads, helping move a prospect through even the most complex sales cycle to closure. The system first identifies a prospect’s needs and points of pain, then targets that prospect with automated marketing campaigns that address those needs directly. Based on the prospect’s responses to these marketing interactions, the solution systematically evolves and tracks the prospect’s progression through the sales cycle. With this sales lead optimization process in place, companies can improve the effectiveness of their marketing programs, shorten their sales cycles and accelerate revenue generation. About deuxo deuxo is a provider of lead optimization solutions and services that enable companies to systematically convert raw sales contacts into predictable revenue opportunities. Pioneering opportunity optimization for use in business-to-business markets, deuxo expands existing CRM capabilities with applications designed to increase financial returns via the automated identification, prospecting and qualification of sales opportunities existing within and between marketing and sales organizations. Funded by top-tier institutional investors, deuxo serves customers whose revenues are based in complex business-to-business sales cycles. More information about deuxo is available at www.deuxo.com. Editorial Contact: Stefanie Jones deuxo 303-382-1245, xt. 1016 sjones@deuxo.com top of page |
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