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DEUXO IS “WHAT’S NEXT IN CRM” ACCORDING TO ABERDEEN GROUP ANALYSTSDENVER, Colo., November 15, 2001 — deuxo, a premier provider of process and technology solutions for the generation of revenue opportunities, has been listed as a CRM market innovator in Aberdeen Group’s latest report, "What's Next in CRM: The Learning Relationship." Citing deuxo's industry vision and unique methodology, Aberdeen announced its latest findings today in the publicly released report.deuxo president and chief executive officer Randy Kenworthy said, "As a company, we are striving to make a difference in the effective generation of revenue for our clients. We’re pleased that the analysts at the Aberdeen Group have recognized the excellence of our methodology and Intelligent Optimization™ solution in the ‘What’s Next in CRM’ report.” “deuxo is one of the emerging companies that delivers effective opportunity optimization for sales organizations,” said Denis Pombriant, research director, Aberdeen Group. “deuxo’s method of systematically qualifying leads to make them sales ready goes far in reducing the wasted effort and expense many companies invest in the lead generation process,” he said, “Producing significant ROI in most cases.” deuxo’s Intelligent Optimization™ solution optimizes the contact-to-contract process through an interactive, automated system that evolves and qualifies leads, helping move a prospect through even the most complex sales cycle to closure. The system first identifies a prospect’s needs and points of pain, then targets that prospect with automated marketing campaigns that address those needs directly. Based on the prospect’s responses to these marketing interactions, the solution systematically evolves and tracks the prospect’s progression through the sales cycle. With this sales lead optimization process in place, companies can improve the effectiveness of their marketing programs, shorten their sales cycles and accelerate revenue generation. About deuxo deuxo is a provider of lead optimization solutions and services that enable companies to systematically convert raw sales contacts into predictable revenue opportunities. Pioneering opportunity optimization for use in business-to-business markets, deuxo expands existing CRM capabilities with applications designed to increase financial returns via the automated identification, prospecting and qualification of sales opportunities existing within and between marketing and sales organizations. Funded by top- tier institutional investors, deuxo serves customers whose revenues are based in complex business-to-business sales cycles. More information about deuxo is available at www.deuxo.com. About Aberdeen Group Aberdeen Group is a leading market analysis and positioning services firm that helps Information Technology vendors establish leadership in emerging markets. Steeped in technology and armed with end-user field research, Aberdeen answers clients’ critical business and technology questions in the context of the Internet economy and across the product life cycle. Founded in 1988, Aberdeen is headquartered in Boston, Massachusetts, and has research divisions in Palo Alto, California; Fort Collins, Colorado; and Amsterdam, the Netherlands. Aberdeen is accessible via the Web at www.aberdeen.com. Editorial Contact: Stefanie Jones deuxo 303-382-1245, xt. 1016 sjones@deuxo.com top of page |
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