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DEUXO ANNOUNCES NEW VERSION OF INTELLIGENT OPTIMIZATION SOLUTIONIO 5.0 delivers unparalleled analytical capabilities and greater marketing effectivenessDENVER, Colo., November 7, 2001 — deuxo, a premier provider of process and technology solutions for the generation of revenue opportunities, today announced the release of Intelligent Optimization™ (IO) 5.0. The new version provides unrivaled analytic reporting, email creation and distribution mechanisms and enhanced optimization of sales leads, which were previously unavailable.“We at deuxo are committed to developing the most advanced, powerful solution for evolving raw contacts into revenue generating opportunities,” said Randy Kenworthy, president and chief executive officer, deuxo. “The improvements made to our product will give our customers the opportunity to generate higher than expected revenues despite difficult market environments. IO 5.0 will be the critical advantage for the industry’s leading business users of technology.” “By strengthening the breadth and depth of the IO solution for the contact-to-contact process, deuxo has provided customers with significantly improved marketing campaign results and accelerated ROI benefits,” said Denis Pombriant, Research Director, The Aberdeen Group. deuxo’s Intelligent Optimization™ solution provides automated execution of a unified sales and marketing process that results in the cost effective conversion of sales leads to revenue. The interactive, automated system evolves and qualifies leads, helping move a prospect through even the most complex sales cycle to closure. The system first identifies a prospect’s needs and points of pain, then targets that prospect with automated marketing campaigns that address those needs directly. Based on the prospect’s responses to these marketing interactions, the solution systematically evolves and tracks the prospect’s progression through the sales cycle. With this sales lead optimization process in place, companies can improve the effectiveness of their marketing programs, shorten their sales cycles and accelerate revenue generation. About deuxo deuxo is a provider of sales lead optimization solutions and services that enable companies to systematically convert raw sales contacts into predictable revenue opportunities. Pioneering opportunity optimization for use in business-to-business markets, deuxo expands existing CRM capabilities with applications designed to increase financial returns via the automated identification, prospecting and qualification of sales opportunities existing within and between marketing and sales organizations. Funded by top-tier institutional investors, deuxo serves customers whose revenues are based in complex business-to-business sales cycles. More information about deuxo is available at www.deuxo.com. Editorial Contact: Stefanie Jones deuxo 303-382-1245, xt. 1016 sjones@deuxo.com top of page |
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