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DEUXO SECURES $10 MILLION IN SECOND-ROUND FUNDING LED BY ANSCHUTZ INVESTMENTAdditional funding from Softbank Venture Capital and Sequel Venture Partners will enable solution’s expansion and company’s growthDENVER, Colo., August 29, 2001 — deuxo, a provider of sales lead optimization solutions and services, today announced a $10 million Series B financing. Anschutz Investment Company led the round, with significant participation from founding investors SBVC (SOFTBANK Venture Capital) and Sequel Venture Partners. The Series B financing is one of the largest early stage financings in the Lead Optimization space this year. deuxo has raised total capital of $20.5 million since its launch in Fall 2000. Steven Cohen, vice president of Anschutz Investment Company has joined the deuxo board of directors.“Trying to raise funding in this market is like getting blood from a stone,” said Randy Kenworthy, president and chief executive officer, deuxo. “We see the lead investment by Anschutz Investment Company and the solid support of our existing investors as a powerful endorsement of deuxo’s long term viability and potential ownership of the Lead Optimization market.” "deuxo has distinguished itself in a difficult environment. The company’s Intelligent OptimizationTM technology and management team are world-class and the company’s position is unique in the cloudy CRM market,” said Cohen. “We strongly believe in the future of deuxo and are excited to participate in the growth of this company." “The company has accomplished a great deal since our founding investment in November 2000," said Brad Feld, principal managing director, SBVC. “We’re excited about the progress deuxo has made in product development and the relationships they have established with industry leaders. deuxo now has the early lead in the very large potential market for lead optimization solutions.” “deuxo continues to exceed our expectations through a combination of excellent management and technical accomplishments. We are delighted to maintain our strong support of the company and look forward to assisting deuxo in its drive towards industry leadership in lead optimization,” said Tim Connor, partner at Sequel. deuxo’s Intelligent Optimization™ solution optimizes the contact-to-contract process. The interactive, automated system evolves and qualifies leads, helping move a prospect through even the most complex sales cycle to closure. The system first identifies a prospect’s needs and points of pain, then targets that prospect with automated marketing campaigns that address those needs directly. Based on the prospect’s responses to these marketing interactions, the solution systematically evolves and tracks the prospect’s progression through the sales cycle. With this sales lead optimization process in place, companies can improve the effectiveness of their marketing programs, shorten their sales cycles and accelerate revenue generation. About deuxo deuxo is a provider of lead optimization solutions and services that enable companies to systematically convert raw sales contacts into predictable revenue opportunities. Pioneering opportunity optimization for use in business-to-business markets, deuxo expands existing CRM capabilities with applications designed to increase financial returns via the automated identification, prospecting and qualification of sales opportunities existing within and between marketing and sales organizations. Funded by top- tier institutional investors, deuxo serves customers whose revenues are based in complex business-to-business sales cycles. More information about deuxo is available at www.deuxo.com. About Anschutz Investment Company Anschutz Investment Company is the private equity investment vehicle of the Anschutz Group of Companies. The Anschutz Company and its affiliated companies are principally engaged in telecommunications and media, technology, natural resources, transportation, real estate, sports and entertainment. About SBVC With offices in Mountain View, California and Superior, Colorado, SBVC is a $2.5 billion U.S.-based private equity venture capital firm managed by an unparalleled team of former CEOs and entrepreneurs, technology pioneers, senior executives from major technology corporations, and leaders from the investment banking community. SBVC specializes primarily in early-stage investments in the areas of: communications systems, software and services; infrastructure software and services; professional services; enterprise applications; healthcare informatics; consumer and small business applications; components; and emerging technologies. In affiliation with its largest institutional investor, SOFTBANK CORP., SBVC combines its technology expertise and broad financial assets with the industry's best entrepreneurs to create a powerhouse portfolio of over 175 of the world's leading high technology companies. For more information on SBVC's investment team, technology vision and portfolio companies, please visit www.sbvc.com. About Sequel Venture Partners Sequel Venture Partners is a Boulder, Colo.-based venture capital firm specializing in early-stage funding for emerging technology businesses located primarily in the Rocky Mountain region. Managing over $400 million in capital, Sequel’s investments focus on information technology, communications technology and health care. Editorial Contact: Stefanie Jones deuxo 303-382-1245, xt. 1016 sjones@deuxo.com top of page |
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