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RELERA SELECTS DEUXO TO PROVIDE SALES LEAD EVOLUTION CAPABILITYEnhances existing Siebel Systems sales force and marketing automation solutionDENVER, Colo., August 21, 2001 — deuxo today announced that RELERA Inc. has chosen to use the deuxo Intelligent OptimizationTM solution to add sales lead evolution functionality to the company’s Siebel Systems, Inc. CRM system. RELERA, a provider of outsourced managed hosting and IT solutions, will use the deuxo software to evolve sales prospects prior to transferring them into the SFA system.“We selected deuxo to enhance the existing functionality of our Siebel system,” said John Pitek, vice president, sales and marketing, RELERA, Inc. “By doing this we will have a more predictable sales opportunity profile, more precise sales forecasting, reduced sales cycles and an improved close ratio.” The deuxo Intelligent Optimization system helps RELERA manage relationships with prospects from first contact to closed sales contract. Using the deuxo system, RELERA can automatically score and segment leads based on their sales-readiness position. The company can then deploy marketing campaigns targeted specifically at the needs of each individual prospect. This improves RELERA’s marketing program effectiveness and boosts sales productivity and overall profitability. “We’re pleased to have RELERA using our software to complement the capabilities of their Siebel CRM solution,” said Randy Kenworthy, president and CEO of deuxo. “Our unique methodology for sales lead optimization will enhance RELERA’s marketing processes and interactions with prospects. The deuxo system will also help RELERA gather valuable data on prospects, increasing the effectiveness of the company’s current SFA system.” About RELERA Inc. Founded in January 2000 and backed by more than $300 million in equity financing, RELERA Inc. provides a geographically diverse, single-source, comprehensive solution to meet customers’ most demanding Web and application hosting needs. RELERA offers enterprise-class colocation space; Tier-1 carrier-diverse managed bandwidth and value-added services backed by first-rate customer service. RELERA is headquartered in Denver, CO. More information on RELERA can be found at www.relera.com or by calling 1-866-7-RELERA. About deuxo deuxo is a provider of lead evolution and optimization solutions and services that enable companies to systematically convert raw sales contacts into predictable revenue opportunities time after time. Pioneering opportunity optimization for use in business-to-business markets, deuxo expands sales force automation and marketing automation capabilities with applications designed to increase financial returns via the automated identification, prospecting and qualification of sales opportunities existing within and between marketing and sales organizations. Funded by top-tier institutional investors, deuxo serves customers whose revenues are based in complex business-to-business sales cycles. More information about deuxo is available at www.deuxo.com. All trademarks and registered trademarks are the property of the companies with which they are associated. Editorial Contact: Stefanie Jones deuxo 303-382-1245, xt. 1016 sjones@deuxo.com top of page |
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