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SUNSET DIRECT PARTNERS WITH DEUXO FOR SALES LEAD OPTIMIZATION TECHNOLOGYDENVER, Colo., August 8, 2001 — “The contact center market is a logical place for the deuxo Intelligent OptimizationTM solution to be utilized since it turns a complex sales cycle into a structured, results-driven sales process,” said Randy Kenworthy, president and chief executive officer, deuxo, as he announced the addition of Sunset Direct to deuxo’s rapidly expanding customer base. Sunset Direct, a leader in outsourced sales and marketing for technology companies, will use deuxo’s sales lead optimization technology as part of its own sales and marketing processes. In addition, Sunset Direct may expand its service offering to include lead optimization through deuxo’s Intelligent OptimizationTM (IO) solution, and anticipates that the deuxo system will enable the company and its customers to boost their sales lead-to-close ratios, improving profitability.Sunset Direct will use deuxo’s IO solution to stay at the forefront of technology while serving their list of top tier and emerging technology clients such as Cisco, Network Associates, and Sprint. In addition, because of deuxo’s ability to integrate IO with any of the leading Sales Force Automation solutions, Sunset Direct is able to access data that is globally compatible with a number of the systems their customers currently use. “I attribute Sunset’s success over the past nine years to the fact that we deliver a pipeline more efficiently and effectively than our clients’ internal resources permit. By expanding our capabilities in closing the loop with our clients and their channels, we will shed more light on where disconnects may be occurring once those channels take ownership of the deals,” said C.J. Hauptmeier, president, Sunset Direct, Inc. “The reason I am excited about our relationship with deuxo is that their technology promises to give us the ability to not only optimize the qualified pipeline we deliver, but also to offer our clients the ability to take all of their leads from disparate sources, and ensure that their channels are driving them through the sales process.” The deuxo lead optimization technology provides an end-to-end contact-to-contract process. The interactive, automated system evolves and qualifies leads, helping move a prospect through even the most complex sales cycle. The system first identifies a prospect’s needs and points of pain, then targets that prospect with marketing campaigns that address those needs directly. Based on the prospect’s responses to these marketing touch points, the solution automatically evolves and tracks the prospect’s progression through the sales cycle. With this sales lead optimization process in place, companies can improve the effectiveness of their marketing programs, shorten their sales cycles and accelerate revenue generation. “We’re pleased that an expert in marketing services for business-to-business companies like Sunset Direct has realized the value our system can provide the company and its customers,” said Kenworthy. “In today’s market, a methodology for optimizing sales leads that enables companies to intelligently and consistently pursue each and every viable lead gives them a real competitive advantage.” About Sunset Direct, Inc. Founded in 1992 by Doug Monahan, chief executive officer, with headquarters in Austin, Texas, Sunset Direct employs 300+ technology sales professionals working on behalf of top-tier and emerging high-tech companies across the range of computer, telecom and Internet product categories. Since its inception, Sunset Direct has maintained an exclusive business-to-business telesales and database marketing focus. Sunset Direct maintains a proprietary database of over one million IT/telecom decision-makers and executive-level contacts in small-to-medium business, large enterprise, government and education markets. Accounts are profiled by size of organization, vertical market, installed technology base, current projects, and numerous other criteria. The database is available for use by dedicated teams working inside Sunset Direct. More information about Sunset Direct and its services can be found on the company’s Web site at www.sunsetdirect.com. About deuxo deuxo is a provider of lead optimization solutions and services that enable companies to systematically convert raw sales contacts into predictable revenue opportunities time after time. Pioneering opportunity optimization for use in business-to-business markets, deuxo expands sales force automation and marketing automation capabilities with applications designed to increase financial returns via the automated identification, prospecting and qualification of sales opportunities existing within and between marketing and sales organizations. Funded by top-tier institutional investors, deuxo serves customers whose revenues are based in complex business-to-business sales cycles. More information about deuxo is available at www.deuxo.com. All trademarks and registered trademarks are the property of the companies with which they are associated. Editorial Contact: Stefanie Jones deuxo 303-382-1245, xt. 1016 sjones@deuxo.com top of page |
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