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DEUXO’S INTELLIGENT OPTIMIZATION™ TO BE LICENSED BY RUSH CREEK SOLUTIONS FOR SIEBEL INTEGRATIONDENVER, Colo., July 31, 2001 — deuxo, a provider of sales lead optimization solutions, today announced that systems integrator Rush Creek Solutions has selected deuxo’s Intelligent OptimizationTM (IO) solution to enhance its existing Siebel Systems Inc. CRM solution. Rush Creek will use the deuxo system internally and will also offer the software as a Siebel add-on to new and existing customers.Through a unique contact-to-contract process, deuxo’s IO solution dynamically evolves raw contact data into sales-ready opportunities, resulting in revenues that might otherwise have been lost. Evolving leads with deuxo’s IO improves the value of CRM systems, like Siebel, by increasing the quality and usability of the data, while embedding lead optimization methodologies on the front end of the selling process. In addition, IO provides greater insight into sales and marketing activities and pipelines. As a result, Rush Creek anticipates that the improved quality of the leads being generated by deuxo’s IO will result in higher close ratios, reduced sales-cycle time and will improve the company’s bottom line. “Based on our projections, we anticipate that the increased revenue generated as a result of more qualified leads will not only cover the cost of the deuxo solution, but will also more than offset our marketing budget,” said Mike St. John, president of Rush Creek Solutions. “The software will not only help us to evolve sales leads, but also allow us to track and analyze results by following the leads from initial contact to sales contract.” The deuxo Intelligent OptimizationTM solution is the first to effectively establish a contiguous closed-loop process between sales and marketing organizations. Adding these sales lead optimization capabilities to a CRM solution like Siebel will increase marketing program effectiveness, sales productivity and profitability. “We’re delighted to have Rush Creek both as a customer and as an implementation partner,” said Randy Kenworthy, president and CEO of deuxo. “For Rush Creek and its customers, the deuxo solution will help them derive greater value from their Siebel systems and secure higher revenue potential from their sales contacts.” About Rush Creek Solutions Rush Creek provides customized, comprehensive business solutions that help companies capitalize on business opportunities and overcome challenges. Among the services the company offers are web-enabled customer relationship management (CRM) systems, outsourced sales solutions, infrastructure consulting expertise, financial services solutions, PMI-certified project management, full service resource staffing, broadband services, web development and national deployment capabilities. Additional information on Rush Creek can be found at www.rushcreeksolutions.com. About deuxo deuxo is a provider of lead optimization solutions and services that enable companies to systematically convert raw sales contacts into predictable revenue opportunities time after time. Pioneering opportunity optimization for use in business-to-business markets, deuxo expands sales force automation and marketing automation capabilities with applications designed to increase financial returns via the automated identification, prospecting and qualification of sales opportunities existing within and between marketing and sales organizations. Funded by top-tier institutional investors, deuxo serves customers whose revenues are based in complex business-to-business sales cycles. More information about deuxo is available at www.deuxo.com. All trademarks and registered trademarks are the property of the companies with which they are associated. Editorial Contact: Stefanie Jones, Senior Director of Corporate Communications deuxo 303-382-1245, xt. 1016 sjones@deuxo.com top of page |
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