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Delano and Braun Consulting Form Strategic Alliance to Bring Intelligence to e-MarketingIndustry-leading Internet Professional Services Firm Enables Delano to Drive Technology Leadership and Set the Standard for Analytical CRM ApplicationsTORONTO and CHICAGO, IL---December 19, 2000---Delano Technology Corporation (NASDAQ: DTEC), a leading provider of intelligent interaction- based CRM solutions for the enterprise, and Braun Consulting, Inc. (Nasdaq: BRNC), a leading professional services firm delivering customer-focused business solutions, today announced a strategic alliance to jointly deliver comprehensive customer intelligence solutions. Under the terms of the strategic relationship, Braun Consulting is also assuming the role of integrator for Delano’s analytic applications for e-marketing and e-service.“As one of the few consulting companies focusing exclusively on analytics within the customer relationship management market, Braun Consulting is very well positioned to provide Delano with the knowledge and client insight to further shape our existing analytic platform and applications,” said John Foresi, president and CEO of Delano. “In addition to adding another strategic distribution channel for our solution, our relationship with Braun Consulting will enable Delano to leverage their extensive domain expertise in analytics and CRM to deliver comprehensive applications that not only position us as a leader in very rapidly growing markets but also allow us to set the benchmark by which other analytical CRM applications are measured.” The alliance between Delano™ and Braun Consulting will enable the companies to launch solutions that radically improve the efficiency and effectiveness of campaign management initiatives. Working closely with Delano, Braun has provided project management and consulting services to shape Delano Discovery Marketing™, a flexible and extensible e-marketing application that leverages analytical algorithms to create an organization’s online marketing campaigns and measure its effectiveness. The upcoming January 2001 launch of Discovery Marketing-which is the first fully integrated product resulting from Delano’s October acquisition of Digital Archaeology-will enable Delano to play a leadership role in the e-mail marketing industry, which according to a recent report released by eMarketer is estimated to be worth US$4.5 billion by 2003. “We are pleased to be working with Delano, one of the only companies to deliver solutions that integrate analytic, collaborative and operational CRM applications,” said Steven Braun, president and CEO of Braun Consulting. “Our relationship with Delano enables us to offer solutions to our new and existing Fortune 1000 clients that will enable them to better leverage the Internet as a robust channel for marketing and customer service, further increasing opportunities for growth and return on investment.” About Delano Technology Corporation Delano Technology Corporation is a leading CRM provider of analytic and interaction capabilities for e-marketing and e-service. Delano’s CRM solutions provide a unified view of an organization’s customers by enabling intelligent, event-driven interactions across all touch points. Delano is powering some of today’s leading enterprises, including Charles Schwab, Nortel Networks, Commerx (for PlasticsNet.com), Ericsson, Macromedia, and i2 Technologies. Delano is headquartered in Toronto, Canada, with offices across North America, Europe, and Asia Pacific. For additional information, contact Delano Technology Corporation, 302 Town Centre Boulevard, Markham, ON, L3R 0E8; http://www.delanotech.com About Braun Consulting, Inc. Braun Consulting, Inc. (Nasdaq: BRNC) is a leading Internet professional services firm delivering customer-focused business solutions to Fortune 1000 companies. Braun Consulting combines cutting-edge business intelligence and CRM/eCRM technologies with business strategy to help clients build customer loyalty in the Internet economy. By creating the necessary connection between technology and strategy, Braun builds effective business solutions that help clients drive business performance and cultivate long-term relationships with their most valuable customers. Founded in 1993, Chicago-based Braun Consulting has 11 offices throughout the U.S., including Boston, Dallas and Denver. Braun Consulting maintains strategic alliances with top developers of enterprise applications, including Clarify, BEA Systems, Microsoft, Oracle, Sun Microsystems, SAP, Business Objects, Hyperion, NetGenesis and others. Additional information about Braun Consulting is available at http://www.braunconsult.com Delano, Customer Velocity, Discovery Marketing, and the e-Business Interaction Suite are trademarks of Delano Technology International SRL. All other company and product names mentioned are the trademarks or registered trademarks of their respective companies. Forward-looking statements in this press release, including statements relating to the anticipated benefits from the relationship with Braun Consulting, Inc. are made pursuant to the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, risks relating to rapid technological change and increased levels of competition within our industry, our ability to manage growth, continued acceptance of our products, intellectual property rights and other risks detailed from time to time in our filings with the United States Securities and Exchange Commission. Editorial Contact: Jodi Echakowitz Delano Technology Corporation 905-947-2167 jechakowitz@delanotech.com top of page |
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