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Delano and Middleberg Partner to Offer Turnkey e-Marketing Services and ApplicationsCompanies Combine Marketing Domain Expertise with Intelligent eCRM Applications to Offer Unified Solution for Managing Full-Scale Marketing OperationsTORONTO and NEW YORK---December 6, 2000---Delano Technology Corporation (NASDAQ: DTEC), a leading provider of intelligent interaction-based e-business and CRM solutions for the enterprise, and Middleberg 1.2.1, an interactive agency focusing on one-to-one online direct marketing, today announced a strategic relationship to market and deliver a comprehensive, turnkey offering that combines industry-leading customer interaction technology with best practices in direct marketing. The combination of Middleberg’s domain expertise in marketing along with Delano’s intelligent eCRM applications will enable organizations to turn to a unified source for managing full-scale marketing operations.“Delano and Middleberg are founded on the same guiding principals: to drive bottom-line results for our customers. These and the other tremendous synergies between our two companies will enable us to deliver a well rounded set of marketing services that drive greater return on our customer’s investments and foster long-term customer loyalty,” said Chris Hayes, General Manager of Middleberg 1.2.1. “Delano has been very successful in delivering solutions that enable enterprises to intelligently manage all aspects of customer interaction, and are now providing Middleberg with the enabling technology to close the loop on our customer’s online marketing initiatives.” Middleberg 1.2.1 is part of Euro RSG Interactive, ranked as one of the top five interactive marketing agencies worldwide. Its customers include such notables as BMG Entertainment, Hoovers Online, CBS MarketWatch, MTV Online, Greenpeace.org, Sony, and Nickelodeon. While Middleberg 1.2.1 provides four key services that focus on customer acquisition, including e-mail marketing, affiliate marketing, grassroots marketing, and search engine and directory optimization, Delano’s eCRM application suite, Delano™ Customer Velocity™, addresses interactions throughout the entire customer lifecycle. This includes applications for customer retention through automated one-to-one e-marketing campaigns, surveys, newsletters, and online customer service. “As an industry-leading interactive marketing agency, Middleberg is now well positioned to provide joint customers with the expertise required to analyze, define, create, and execute on their marketing programs,” said John Foresi, president and CEO of Delano. “While our partnership enables each of us to focus on our domain expertise, we are able to come together to deliver a seamless offering that not only takes customer interaction to the next level, but also sets the standard for turnkey online marketing solutions.” Delano and Middleberg will be kicking off its partner initiatives with upcoming educational breakfast seminars in New York and San Francisco, focusing on customer retention in the Internet economy. In addition to the strategic relationship, both Delano and Middleberg 1.2.1 are also taking advantage of the services and technology provided by the respective companies. While Delano is using Middleberg for its search engine and directory optimization services, Middleberg is using Customer Velocity to conduct some internal marketing initiatives. Middleberg is also using Delano’s e-business platform, the Delano e-Business Interaction Suite™, to manage time and expense reporting across the organization. About Delano Technology Corporation Delano Technology Corporation is a leading provider of e-business solutions that enable an enterprise to intelligently interact with its customers and trading partners, for fast measurable results. Delano’s solution includes robust e-business and analytic platforms, a fully integrated eCRM application suite, and advanced analytic applications. Delano’s solution is powering some of today’s leading enterprises, including Charles Schwab, Nortel Networks, Commerx (for PlasticsNet.com), Ericsson, Macromedia, and i2 Technologies. Delano is headquartered in Toronto, Canada, with offices across North America, Europe, and Asia Pacific. For additional information, contact Delano Technology Corporation, 302 Town Centre Boulevard, Markham, ON, L3R 0E8; http://www.delanotech.com About Middleberg 1.2.1 Euro RSCG Interaction Middleberg 1.2.1 Euro RSCG Interaction is an interactive agency that provides one-to-one marketing services designed to acquire and retain customers. The company's core services include: E-mail Marketing; Affiliate Marketing; Search Engine and Directory Optimization; Viral & Grassroots Marketing; and, Customer Relationship Management (eCRM). Middleberg 1.2.1 has applied its “one to one” approach to help clients drive site traffic, build brand recognition, increase page views and sales, broaden registration and membership bases and maintain customer relationships. All services include strategy and complete implementation - from beginning to end. Located centrally in mid-town Manhattan, Middleberg 1.2.1 has successfully implemented strategies for such world-renowned clients as MTV.com, VH1.com, The Metropolitan Museum of Art, HBO.com, Sony, and Teen People Online. For more information on Middleberg 1.2.1, please visit http://www.middleberg121.com/ Delano, Customer Velocity, and the e-Business Interaction Suite are trademarks of Delano Technology International SRL. All other company and product names mentioned are the trademarks or registered trademarks of their respective companies. Forward-looking statements in this press release, including statements relating to the anticipated benefits from the relationship with Middleberg 1.2.1 are made pursuant to the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, risks relating to rapid technological change and increased levels of competition within our industry, our ability to manage growth, continued acceptance of our products, intellectual property rights and other risks detailed from time to time in our filings with the United States Securities and Exchange Commission. Editorial Contact: Jodi Echakowitz Delano Technology Corporation 905-947-2841 jechakowitz@delanotech.com top of page |
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