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Acxiom and Delano Form Strategic AllianceDelano’s Analytic Platform and Applications, Acxiom's AbiliTec to be Integrated to Provide Advanced CRM Analytic SolutionsTORONTO---November 15, 2000---Delano Technology Corporation (NASDAQ: DTEC), a leading provider of intelligent interaction-based e-business and eCRM solutions for the enterprise, and Acxiom® Corporation, the global leader in Customer Data Integration (CDI), announced today a strategic alliance to provide clients with comprehensive solutions for CDI and analysis of customer behavior and preference.In addition to providing an industry-leading e-business platform and eCRM applications, Delano™ also offers solutions that help businesses analyze customer behavior and preferences across e-commerce and traditional “bricks and mortar” sales channels. Under the terms of the alliance agreement, Acxiom will use Discovery Suite™, Delano’s analytic platform, to help its own clients analyze customer data, and will also resell Discovery Suite and Customer Discovery™, Delano’s suite of analytic applications. Customer Discovery is a complete, Web-based application that integrates e-commerce data with traditional sources of customer information to create a total customer view. Customer Discovery is built on Discovery Suite, an analytical application development platform for the rapid development and deployment of highly flexible, customer- centric analytical applications that allow users to explore data in any direction through “DrillAnywhereTM” analysis. Unlike hard-coded applications built on traditional technologies, applications built with Discovery Suite can be developed and deployed in a matter of hours or days versus many months, and can be easily customized to fit customer-specific business requirements. In addition, Discovery Suite’s point-and-click interface allows business analysts and consultants with no formal programming training to develop these applications, thereby saving significant development cycle costs. “We are excited to work with Acxiom,” said David Frankland, president of Delano’s analytic division. “Together, our combined technology will allow us to offer a best-of-breed solution that will provide more accurate data analysis within the time-frame that marketers and customer service managers need to influence better decisions.” Under the terms of the agreement, Delano will offer Acxiom’s AbiliTec™ as part of its Discovery Suite. The two companies will also engage in joint marketing activities aimed at organizations that would benefit from the services provided by both Delano and Acxiom. AbiliTec enables customer relationship management solutions to more accurately and rapidly create a single view of the individual customer, removing the confusion of multiple representations of a single name. By quickly linking the disparate customer data that companies collect from a variety of customer touch points, AbiliTec allows companies to instantly recognize and reward their customers, wherever they come into contact. The result is improved customer satisfaction and retention through more efficient marketing efforts and increasingly personalized customer interaction. “With AbiliTec, Delano’s clients will be able to upload customer data through Delano’s website and take advantage of AbiliTec for customer data integration and InfoBase enhancement data, adding an important new tool to Delano’s analytical solution,” says Andy Griebel, business development leader for strategic alliances at Acxiom “Delano will also resell AbiliTec for Acxiom. It’s the first time that AbiliTec has been applied to the specialized field of customer analytics, and it’s another great example of how AbiliTec is establishing itself as the industry standard for Customer Data Integration.” About Delano Technology Corporation Delano Technology Corporation is a leading provider of e-business solutions that enable an enterprise to intelligently interact with its customers and trading partners, for fast measurable results. Delano’s solution includes robust e-business and analytic platforms, a fully integrated eCRM application suite, and advanced analytic applications. Delano’s solution, which enables an organization to increase revenue, reduce costs, and drive customer satisfaction and loyalty, is powering some of today’s leading enterprises, including Charles Schwab, Nortel Networks, Commerx (for PlasticsNet.com), Ericsson, Macromedia, and i2 Technologies. Delano is headquartered in Toronto, Canada, with offices across North America, Europe, and Asia Pacific. For additional information, contact Delano Technology Corporation, 302 Town Centre Boulevard, Markham, ON, L3R 0E8; http://www.delanotech.com About Acxiom Acxiom Corporation, the global leader in real-time, multi-channel Customer Data Integration, enables businesses to develop and deepen customer relationships by creating a single, accurate view of their customers across the enterprise. Acxiom achieves this by providing customer data integration software, database management services, and premier customer data content through its AbiliTecTM, Solvitur® and InfoBase® products, while also offering a broad range of information technology outsourcing services. Founded in 1969, Acxiom is based in Little Rock, Arkansas, with locations throughout the United States and with operations in the United Kingdom, France, Spain and Australia. Acxiom revenues were $1.03 billion for the 12 months ended September 30, 2000. For more information, please visit http://www.acxiom.com Digital Archaeology is a registered trademark and Digital Archaeology Discovery Suite and Customer Discovery are trademarks of Digital Archaeology Corporation. Delano is a trademark of Delano Technology International SRL. Acxiom is a registered trademark of Acxiom RTC, Inc. AbiliTec is a registered trademark of Acxiom Corporation. All other company and product names mentioned are the trademarks or registered trademarks of their respective companies. Forward-looking statements in this press release, including statements relating to the anticipated benefits from Delano Technology Corporation’s relationship with Acxiom Corporation, are made pursuant to the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, risks relating to rapid technological change and increased levels of competition within our industry, our ability to manage growth, continued acceptance of our products, intellectual property rights and other risks detailed from time to time in our filings with the United States Securities and Exchange Commission. The discussion in this release regarding Acxiom Corporation contains forward-looking statements that involve risks and uncertainties, including risks detailed from time to time in the company's SEC reports. Actual results may differ materially. Acxiom undertakes no obligation to publicly release any revision to any forward-looking statement to reflect any future events or circumstances. Editorial Contact: Jodi Echakowitz Delano Technology Corporation 905-947-2167 jechakowitz@delanotech.com top of page |
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