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Tickets.com Selects Delano Customer Velocity to Drive Sale of Tickets Online with e-Marketing CampaignsLeading ticketing solutions provider to deploy event-driven e-marketing initiatives to increase revenue, reduce cost, and build profitable relationships with customersTORONTO—October 12, 2000—Delano Technology Corporation (NASDAQ: DTEC), a leading provider of interaction-based e-business solutions for the enterprise, today announced that Tickets.com (NASDAQ: TIXX), a leading online source for entertainment and sports tickets and information, has selected Delano™ Customer Velocity™ to automate and manage its e-marketing initiatives with event-triggered, one-to-one marketing campaigns that will enable the company to effectively match available ticket inventory to customer preferences and profiles. “Customer Velocity is a powerful, cost effective way for Tickets.com to improve our personalized e-marketing strategy,” said James Lamberti, Director of Online Marketing for Tickets.com. “Today, 25% of all event tickets go unsold across the industry, offering tremendous opportunity for additional revenue both for Tickets.com and our venue partners. Delano's solution will help us manage the millions of highly targeted consumer messages we expect to deliver, enabling us to significantly reduce unsold inventory in the coming year." Built on Delano’s e-business platform, Customer Velocity is the first fully integrated suite of e-marketing and e-service applications to combine the flexibility of an e-business platform with the speed to market of a complete and integrated suite of eCRM applications. Tickets.com has licensed the Velocity Campaign Management module within Customer Velocity, which includes applications for event-driven campaigns, newsletters, and surveys. While Tickets.com selected Customer Velocity for its ease of use, speed of deployment, and completely open architecture, the event-driven nature of Delano’s solution is also perfectly matched for Tickets.com’s requirements. Given the short window of opportunity in purchasing tickets for in-demand events, Customer Velocity will ensure the timely distribution of event marketing information once new ticket blocks become available or new events are added. Changes in Tickets.com’s databases will automatically launch completely targeted, timely and relevant e-marketing campaigns that enable Tickets.com to match its inventory of event tickets with specific customers based on profile. “Tickets.com’s selection of Customer Velocity over a number of other vendors, speaks volumes to the strategic value our enterprise-class solution delivers,” said John Foresi, president and CEO of Delano. “While Tickets.com enables consumers to leverage the Internet as a quick, convenient and reliable source for purchasing tickets for entertainment and sporting events, Delano provides a solution that will help Tickets.com enhance the customer experience and increase the number of incremental tickets sold to customers based on profiles.” About Delano Technology Corporation Delano Technology Corporation is a leading provider of interaction-based e-business solutions that enable an enterprise to interact with its customers, partners, suppliers, and employees, for fast measurable results. Delano’s solution, which includes a robust e-business platform and fully integrated eCRM application suite, is powering some of today’s leading enterprises, including Charles Schwab Canada, Nortel Networks, Commerx (for PlasticsNet.Com), Ericsson, Harborfreight.com, Macromedia, and Mark VII Transportation (an Exel Company). Delano is headquartered in Toronto, Canada, with offices across North America and Europe. For additional information, contact Delano Technology Corporation, 302 Town Centre Boulevard, Markham, ON, L3R 0E8; Tel: 905-947-2222; Fax: 905-947-2120; http://www.delanotech.com. About Tickets.com Tickets.com is a leading business to business ticketing solutions provider for live events. The company facilitates the sale of tickets by enabling venues and entertainment organizations with proprietary and cutting edge software, retail outlets, call centers and interactive voice response (IVR) systems. Tickets.com builds private label ticketing gatewaysSM to enable live entertainment organizations with e-commerce distribution platforms. The company also sells tickets directly to consumers at www.tickets.com, providing tickets and information on virtually all events and entertainment organizations, as well as offering related products and services. Tickets.com's automated ticketing solutions are used by thousands of entertainment organizations such as leading performing arts centers, professional sports organizations and various stadiums and arenas in the U.S., Canada, Europe, Australia and Latin America. Tickets.com is the official ticket supplier to the 2002 Olympic Winter Games as well as the exclusive online ticketing solutions provider for Major League Baseball. Delano, Customer Velocity, and the e-Business Interaction Suite are trademarks of Delano Technology International SRL. All other company and product names mentioned are the trademarks or registered trademarks of their respective companies. Forward-looking statements in this press release, including statements relating to the anticipated benefits from the relationship with Tickets.com are made pursuant to the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, risks relating to rapid technological change and increased levels of competition within our industry, our ability to manage growth, continued acceptance of our products, intellectual property rights and other risks detailed from time to time in our filings with the United States Securities and Exchange Commission. Editorial Contact: Jodi Echakowitz Delano Technology Corporation 905-947-2167 jechakowitz@delanotech.com top of page |
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