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Delano Powers Macromedia Next-Generation Personalization Solution
TORONTO--Aug. 2, 2000--Delano Technology Corporation (NASDAQ:DTEC), a leading provider of interaction-based e-business solutions for the enterprise, today announced that Macromedia LikeMinds(TM) eMail, Macromedia, Inc.'s (NASDAQ:MACR) recently released e-mail campaign management application, is a Delano-powered product. LikeMinds eMail extends Macromedia's LikeMinds patented real-time personalization technology to enable marketers to interact more intuitively and effectively with customers.``Macromedia is the acknowledged leader in comprehensive Web Content Lifecycle Solutions for the Web. As a result of our partnership formed earlier this year, Delano has played a critical role in helping Macromedia extend its technology to enable interaction management around its customers' online communities,'' said John Foresi, president and CEO of Delano. ``In addition to validating the strategic value of the Delano platform as a key enabling technology for software developers, Macromedia's confidence in our solution is further demonstrated with an internal site license for our products.''
Under the terms of the agreement, Macromedia licensed key components of the Delano(TM) e-Business Interaction Suite(TM), an e-business platform for developing and deploying interaction-based applications; and Delano Customer Velocity(TM), a fully integrated suite of e-marketing and e-service applications. Delano's open-architecture and event-driven solution was seamlessly integrated with Macromedia LikeMinds eMail to deliver automated personalized e-mail campaigns.
``Macromedia's vision is to provide integrated solutions that address every stage of the dynamic Web Content Lifecycle, from content design to production, delivery, personalization and analysis,'' said Stephen Elop, Senior Vice President and General Manager for Macromedia. ``Delano's technology enabled us to augment our product suite with solutions that extend personalized interactions between our customers and their target audiences.''
About the Delano e-Business Interaction Suite and Customer Velocity
The Delano e-Business Interaction Suite is an e-business platform for rapidly developing and deploying powerful and diverse applications that enable an enterprise to interact with its customers, partners, suppliers, and employees. The platform, which is built on open standards, complements and easily extends a company's existing technology investments. The platform includes the Delano e-Business Application Builder, a rapid application builder environment for developing interaction-based e-business applications; and the Delano e-Business Interaction Server, a highly scalable server designed to simultaneously run thousands of applications. The platform enables companies to deploy e-business applications, which span the entire enterprise, 10 to 20 times faster than traditional methods.
Delano Powers Macromedia's Next-Generation Personalization Solution
Delano Customer Velocity is a robust, fully integrated suite of customer-facing applications that leverage e-mail and the Web to manage relationships through the entire customer lifecycle. Built upon Delano's award winning e-business platform, Customer Velocity combines the flexibility and extensibility of a component-based architecture with the speed-to-market of a completely integrated e-business application suite that can be deployed in a matter of days or weeks. The suite includes Velocity Campaign Management, Velocity Response Management, and Velocity Interaction Portal, three out-of-the-box applications that support e-marketing and e-service with marketing campaigns, surveys, newsletters, e-mail response management, and web-based self-service.
Delano's speed of deployment coupled with the strategic breadth of its solution enables companies to quickly increase revenue, reduce costs, and improve customer satisfaction, and loyalty.
About Delano Technology Corporation
Delano Technology Corporation is a leading provider of interaction-based e-business solutions that enable an enterprise to interact with its customers, partners, suppliers, and employees, for fast measurable results. Delano's solution, which includes a robust e-business platform and fully integrated eCRM application suite, is powering some of today's leading enterprises, including BCE Emergis, Charles Schwab Canada, Nortel Networks Clarify eBusiness Applications unit, Commerx (for PlasticsNet.Com), Ericsson, Harborfreight.com, Macromedia, and MSAS Global Logistics. Headquartered in Toronto, Ontario, Delano has offices in New York, Chicago, Boston, Los Angeles, Atlanta, Dallas, San Francisco and London, England. Delano can be reached at 905-947-2222 or on the Web at www.delanotech.com. Delano, Customer Velocity, and the e-Business Interaction Suite are trademarks of Delano Technology International SRL. All other company and product names mentioned are the trademarks or registered trademarks of their respective companies. Forward-looking statements in this press release, including statements relating to the anticipated benefits from the relationship with Macromedia, Inc., are made pursuant to the ``safe harbor'' provisions of the United States Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, risks relating to rapid technological change and increased levels of competition within our industry, our ability to manage growth, continued acceptance of our products, intellectual property rights and other risks detailed from time to time in our filings with the United States Securities and Exchange Commission.
Editorial Contact:
Jodi Echakowitz
Delano Technology Corporation
905/947-2167
jodi@delanotech.com
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