Press Release - Delano Technology Corporation

Delano Technology Corporation
Press Release

  Directory
    Suppliers
    Associations
    Publications
    Stock Index
    News Search
    Home

  Calendar of Events
     Find event | Submit event

  Career Corner
     Find job | Submit job

  RealMarket Today!
    Past Issues
    Subscribe
    Unsubscribe

Company Profile
Company Web Site

Delano And Recognition Systems Sign Technology Partnership

OEM Agreement Adds Delano's High-Volume, Event-Driven Marketing, Online Surveys and Response Management to Recognition Systems' Protagona Campaign Management Software Solution

TORONTO & CHICAGO--July 31, 2000-- Delano Technology Corporation (Nasdaq:DTEC), a leading provider of interaction-based e-business solutions for the enterprise, and Recognition Systems today announced a technology partnership under which Delano's e-business platform and eCRM application suite will be integrated with Protagona, Recognition Systems' flagship enterprise marketing and campaign management product.

``Protagona has already helped numerous customers meet their business objectives by delivering personalized communications based on highly granular campaign designs. By integrating Delano's 'industrial strength' e-business platform and eCRM applications with Protagona, we have the opportunity to deliver a best-of-breed marketing campaign management solution that sets us apart from our competitors,'' said Bryan Black, chief executive of Recognition Systems. ``Delano's robust technology infrastructure provides us with a speed-to-market advantage, enabling us to very quickly extend and enhance our solution to incorporate both offline and online marketing.''

Recognition Systems will integrate the Delano(TM) e-Business Interaction Suite(TM) and Delano Customer Velocity(TM) with Protagona in a multi-phased project designed to enhance the functionality of the marketing campaign management software, extending its capabilities to the Internet. Once the integration of the two solutions is complete, Recognition Systems will deliver a comprehensive product that not only enables marketing professionals to manage customer experiences across multiple touch points, but also allows them to engage in high-performance and high-volume event-based e-marketing initiatives, with full support for bounce handling and redundancy, content management, personalized newsletters, online surveys, and e-mail response management.

``By extending Protagona to take full advantage of e-mail and the Web, Recognition Systems will enable their customers to execute completely customized closed loop e-marketing programs that form tighter customer relationships and drive revenue,'' said John Foresi, president and CEO of Delano. ``Our partnership with Recognition Systems will allow us to leverage their domain expertise in both online and offline marketing, as well as their focus on a number of key verticals to expand our market reach.''

About the Delano e-Business Interaction Suite and Customer Velocity

The Delano e-Business Interaction Suite is an e-business platform for rapidly developing and deploying powerful and diverse applications that enable an enterprise to interact with its customers, partners, suppliers, and employees. The platform, which is built on open standards, complements and easily extends a company's existing technology investments. The platform includes the Delano e-Business Application Builder, a rapid application builder environment for developing interaction-based e-business applications; and the Delano e-Business Interaction Server, a highly scalable server designed to simultaneously run thousands of applications. The platform enables companies to deploy e-business applications, which span the entire enterprise, 10 to 20 times faster than traditional methods.

Delano Customer Velocity is a robust, fully integrated suite of customer-facing applications that leverage e-mail and the Web to manage relationships through the entire customer lifecycle. Built upon Delano's award winning e-business platform, Customer Velocity combines the flexibility and extensibility of a component-based architecture with the speed-to-market of a completely integrated e-business application suite that can be deployed in a matter of days or weeks. The suite includes Velocity Campaign Management, Velocity Response Management, and Velocity Interaction Portal, three out-of-the-box applications that support e-marketing and e-service with marketing campaigns, surveys, newsletters, e-mail response management, and web-based self-service.

Delano's speed of deployment coupled with the strategic breadth of its solution enables companies to quickly increase revenue, reduce costs, and improve customer satisfaction, and loyalty.

About Delano Technology Corporation

Delano Technology Corporation is a leading provider of interaction-based e-business solutions that enable an enterprise to interact with its customers, partners, suppliers, and employees, for fast measurable results. Delano's solution, which includes a robust e-business platform and fully integrated eCRM application suite, is powering some of today's leading enterprises, including BCE Emergis, Charles Schwab Canada, Nortel Networks Clarify eBusiness Applications unit, Commerx (for PlasticsNet.Com), Ericsson, Harborfreight.com, Macromedia, and MSAS Global Logistics. Headquartered in Toronto, Ontario, Delano has offices in New York, Chicago, Boston, Los Angeles, Atlanta, Dallas, San Francisco and London, England. Delano can be reached at 905/947-2222 or on the Web at www.delanotech.com.

About Recognition Systems

Recognition Systems specializes in CRM that enables real-time marketing campaigns. The company's flagship product, Protagona, consistently optimizes the customer experience across all channels, including the Web, call centers, direct sales, and traditional direct marketing. Recognition Systems serves worldwide customers in markets including financial services, insurance, retail, utilities and non-profits.

Recognition Systems Group, plc, headquartered in Birmingham, England, is quoted on the full list of the London Stock Exchange under the symbol ``RGS.L.'' Global presence consists of North American headquarters in Chicago and Asian Pacific presence in Sydney, Australia. The company's Web site is www.protagona.com .

Delano, Customer Velocity, and the e-Business Interaction Suite are trademarks of Delano Technology International SRL. All other company and product names mentioned are the trademarks or registered trademarks of their respective companies.

Forward-looking statements in this press release, including statements relating to the anticipated benefits from the relationship with the Recognition Systems Group, plc, are made pursuant to the ``safe harbor'' provisions of the United States Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, risks relating to rapid technological change and increased levels of competition within our industry, our ability to manage growth, continued acceptance of our products, intellectual property rights and other risks detailed from time to time in our filings with the United States Securities and Exchange Commission.

Editorial Contact:
Jennifer Bowcock
Alexander Ogilvy Public Relations
404-881-2379
jbowcock@alexanderogilvy.com

top of page