DCI BRINGS ITS CUSTOMER RELATIONSHIP MANAGEMENT CONFERENCE & EXPOSITION TO CHICAGO  (email this article)

Andover, MA - December 9, 2003 - DCI (Company Profile, Past Stories, Case Studies), the largest high-tech tradeshow producer in the U.S., today announces that its Customer Relationship Management Conference & Exposition will be held at Navy Pier in Chicago, March 2nd - 4th. This industry-leading event will highlight the most time and cost effective ways to get up to speed on the latest customer relationship management (CRM) strategies and technologies.
 
The all-new program focus in place for 2004 will feature areas covering: CRM's impact across the enterprise; focus on the metrics; the rise of hosted CRM solutions; and mobile and wireless capabilities for CRM as well as demonstrate best practices in CRM strategy, design, implementation, integration and results. Five tracks throughout this conference will focus on the areas of building and implementing your CRM masterplan; enterprise analytics, business intelligence and data warehousing; CRM best practices/business issues; hosted CRM; and mobile CRM. In addition, DCI will offer case studies, educational sessions, and keynote addresses, covering every aspect of CRM.
 
Jeff Young, Vice President and General Manager of Microsoft Business Solutions will present his keynote address titled, Achieving Customer Success. Through this presentation, Mr. Young will discuss, in real customer terms, the process of getting the ROI needed from CRM solutions. Topics covered will include thoughts on beginning a CRM solution search, key criteria and questions to ask your leadership team and CRM vendors, as well as technology considerations, insights from customers, partners and Microsoft Business Solutions' CRM experience over the last 6 years.
 
Joe Davis, Vice President and General Manager of PeopleSoft CRM will present an interactive case study keynote focusing on how Intel is using a CRM solution to drive business effectiveness across customer service and marketing. Along with an executive from Intel, Mr. Davis will highlight details on how to avoid CRM pitfalls and will showcase Intel's implementation best practices. Attendees will have the opportunity to participate in a Q&A session after the presentation.
 
Conference co-chair Barton Goldenberg, President of ISM, Inc. and author of "CRM Automation" will bring his CRM expertise to this highly anticipated event. Though his keynote address, Goldenberg will present CRM State of the Union: Proven Impact, Great New Options where he will cover the current state of the CRM/RTE industry, the CRM value proposition, great new CRM options and how to leverage service to drive long-term differentiation.
 
Thomas M. Siebel, Chairman and CEO of Siebel Systems will present his keynote titled CRM for Everyone, which will discuss the new requirements for CRM. In his discussion, Siebel will focus on how a new era of CRM, combining hosted and on premise deployment models, will deliver fast, easy and affordable CRM for everyone as well as macro business trends impacting CRM.
 
Dr. Claudia Imhoff, Ph.D., President of Intelligent Solutions, Inc. will present Building the Customer-Centric Enterprise: Assuring Loyalty in Your Customers. This keynote will address the critical success factors that a company must embrace if it is to become a truly customer-centric enterprise. The discussion will focus around the customer lifecycle and the role of the corporate information factory in supporting the lifecycle.
 
For information on sponsorship and exhibiting at DCI's Customer Relationship Management Conference, contact Mark Wallace, VP of Sales, at 978-470-3870, ext. 316, email mwallace@dci.com, or visit http://exhibit.dci.com/crm/. For information on attending the CRM conference, visit http://www.CRMevent.com. Press and analyst registration is free, and can be done through Heather Keegan, by sending an email to hkeegan@dci.com or calling 978-470-3870 x305.
 
ABOUT DCI
DCI is one of the largest U.S.-based producer of information technology conferences, trade shows, and expositions, and a leading worldwide provider of high technology education. The company conducts the highest profile technology shows for users and professional developers of information technology. DCI has attracted more than a million IT and business professionals in the last decade. For more information, visit the DCI Web site at http://www.dci.com or call 978-470-3880.