|
Press Release |
|||
|
Chris Selland, Managing Director, Reservoir Partners to Chair the CRM Strategy Track at DCI's CRM Leadership Summit, October 28 – 31, 2002 in San Francisco, CA(Note: Press registration now open — see below)Andover, MA – October 4, 2002 – Today’s most influential business and IT executives will gather together at DCI’s CRM Leadership Summit this October in San Francisco, CA for the most complete information available on building a world-class organization with CRM. Through breakout sessions, keynote presentations delivered by industry visionaries, end user case studies and live product demonstrations, attendees will have the opportunity to hear about the newest trends and expectations in CRM implementation. Chris Selland, Managing Director, Reservoir Partners will guide attendees through the CRM Strategy Track—one of three in-depth program focuses also including CRM Business Case/Value Proposition and Technology Tracks. The Strategy Track will focus on helping senior level executives and managers understand, recognize and work through the difficult tradeoffs and tough decisions associated with CRM and make the informed choices that fit an organization’s goals, culture, structure and customer requirements. The goal of the Strategy Track is to define a prioritized series of actions that a company can take toward the end goal of enhancing customer loyalty and profitability and put technology decisions in the context of a defined, focused and executable business strategy. Top industry luminaries will lead sessions and discussions throughout the CRM Strategy Track providing attendees with the understanding of the business and technology issues necessary to formulate and implement a forward-thinking yet achievable CRM strategy. Topics covered include: ·Where to look for outside assistance ·Getting buy-in and managing change ·Face CRM fears: Strategies for a successful CRM project ·The end of CRM as we know it ·Measuring the success of contact center strategies ·Is it time to invest in Web self-service ·Crossing channels: The impact of CRM on strategic partnerships ·CRM: The next phase of implementation CRM technologies and solutions are advancing at an accelerated pace, giving enterprises the opportunity to enhance their business, improve customer relations and outperform the competition. Senior executives cannot afford to be doing "just what is necessary." Rather, they must be working to do more with less by understanding what CRM technologies are on the horizon. DCI’s CRM Leadership Summit will discuss these goals and how placing a heightened significance on identifying, acquiring, satisfying and retaining customers will ultimately result in greater profitability. For more information on attending or exhibiting at DCI’s CRM Leadership Summit in San Francisco, CA – October 29 - 31, 2002, contact ExpoReg@dci.com. For information, http://www.CRMevent.com or call 978-470-3880. PRESS REGISTRATION NOW OPEN Qualified press are invited to attend this event, including the full conference and exposition, at no charge. To apply for press credentials, please go to: http://www.dci.com/pr/press Editorial Contact: Dave Costello IT Media Group dcostello@itmediagroup.com top of page |
|||