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DataDistilleries Optimizes Profitability of CRM Systems with New Release of Predictive, Real-time Analytical SoftwareDD Series 3.0 Delivers a Unified Customer View Across all Channels, Identifies High Risk Customers, and Predicts the Most Profitable Offer to Present to Customers in Real TimeNew York – December 10, 2001 – DataDistilleries, a predictive real-time analytical software leader delivering rapid implementations and immediate ROI, today announced general availability of DD Series Version 3.0 to maximize the value of each customer interaction.“As a long-time DataDistilleries customer, our experience with DD Series 3.0 further reinforced our commitment to DataDistilleries,” says Jeroen Pronk, database marketer at FBTO Insurances. “Now, in addition to its best-in-class predictive real-time analytics, DataDistilleries has provided a set of capabilities which allows us to generate more value out of our existing customers, without increasing our resources and budgets.” Serving retail banking, insurance, telecommunications, direct marketing, and leisure companies, DataDistilleries helps enterprises get more out of their operational CRM systems, such as Siebel Call Center, Siebel Marketing, and BroadVision One-to-One Enterprise. Bringing forth several unique technological advances, DD Series Version 3.0 delivers a unified view of each customer across all channels (call center, email, or Website), identifies high-risk and potentially fraudulent customers, and predicts the most profitable offer to be presented to customers during relevant interactions. "Today, businesses want short-term gains and quick ROI from their CRM investments,” stated Evan Kirchheimer, CRM managing analyst at Datamonitor. “We believe that analytical CRM becomes all the more crucial in a recession, because analytics make operational solutions more effective. Accurate analysis of customer relationships is key, in order to both quantify and increase the value of these relationships. Doing this in real-time, while the customer is interacting with an agent or an operational system, will be an important service differentiator. Solutions like DD Series Version 3.0, which apply real-time analytics to any channel, have demonstrated that they enhance the value of a company's marketing, sales and service departments, while accelerating ROI from existing CRM investments." Changing the Face of CRM With lean resources and tight budgets, companies need to drive more revenue out of their existing technology investments. In addition, the focus must be on retaining customers, and making each customer interaction an opportunity to generate more value for the company. DD Series 3.0 empowers companies to interact consistently across all points of contact with a complete view of the customer, as well as a clear understanding of the value each interaction provides to the company. “Whether companies are trying to retain customers through targeted marketing campaigns, increase the value of each customer by turning call centers into profit centers, or decrease the costs of each transaction by performing real-time claims processing, DataDistilleries’ predictive, real-time analytics is changing the face of CRM by maximizing the value of customer interactions,” added Marcel Holsheimer, founder and president of DataDistilleries. The new Unified Customer View capability ensures that all interactions begin with a comprehensive view of the customer and a complete understanding of the current situation. Based on up-to-the-moment information of the customer’s situation the new Advanced Offer Qualification capability automatically eliminates those offers that represent too great a risk to the company. From the pool of potential profitable offers, the new Value Based Optimization capability ensures that the most viable offer in terms of profitability for both the customer and the company, and the probability of acceptance is presented at the moment of interaction. Unified Customer View Through multi-channel and back-end integration layers, the Unified Customer View establishes a consistent view of each customer, based on data combined from all enterprise data sources. This view supports bulk access, high- performance, real-time access, and the deployment of analytical models in a real-time environment. As a result, DD Series 3.0 users can have consistent customer interactions across their marketing, sales, service, and other customer-facing channels, and ultimately generate more value from existing systems and each customer interaction. Advanced Offer Qualification Real-time customer assessment enables companies to detect potential fraud or credit risk, and automatically block offers to these customers. DD Series 3.0 bases its assessment on external credit data (if available), historical customer data and the current customer situation. The Advanced Offer Qualification goes beyond traditional, time- consuming and often costly credit scoring systems and offers the advantage of having credit scoring integrated into the marketing process. Therefore, companies can leverage existing systems to better identify and target profitable customers, as well as avoid high-risk customers. Value-Based Optimization This unique facility extends the functionality of the DD Series real-time recommendation engine to make optimal, real-time offers based on the probability of offer acceptance, the value that the offer represents to the individual customer, as well as the value the offer presents the company. The system can dynamically prioritize, in an instant, different objectives such as cross selling and customer retention. Value-Based Optimization enables companies to get the most value from each customer interaction, and in turn, provides targeted and personalized service to minimize customer churn. DD Series 3.0 is available today directly from all DataDistilleries’ offices. DD Series supports all industry standard platforms, including J2EE for high-end performance and availability demands. About DataDistilleries DataDistilleries is the leading provider of predictive real-time analytics that help companies active in the B2C market understand, build and manage their customer relationships with the objective to maximize the value of customer interactions. Organizations can use the software to analyze customer data throughout the entire company to generate up-to-date customer profiles. These can then be used to personalize customer relations in real time, whether through traditional or electronic channels. The software can be integrated with any brand and any type of sales and marketing software available in the market. DataDistilleries has signed partnership agreements with CRM and ebusiness leaders such as Siebel Systems, BroadVision, and Accenture. The company’s customer base includes such trend-setting companies as the ABN AMRO, International Master Publishers (IMP), Libertel-Vodafone, Postbank (ING Group), and Spaarbeleg (Aegon). Website: www.datadistilleries.com. U.S. offices are located in New York: DataDistilleries USA, Inc., 245 Park Avenue – 24th floor, New York, NY 10167; (212) 672-1900, and fax (212) 672-1918; and in San Francisco: DataDistilleries USA, Inc., One Market Plaza, Spear Tower, 35th Floor, San Francisco, CA 94105 (415) 293-7636 and fax (415) 293-7679. DD Series is a trademark of DataDistilleries, B.V. All other names, brands or products may be trademarks of their respective owners. For further information, please contact: Editorial Contact: Angela Costa DataDistilleries 650-344-1260 angela@pressresults.com top of page |
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