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DataDistilleries Drives aCRM Market with Aggressive U.S. Expansion

Alliance Partners Siebel Systems, BroadVision and Accenture Join Customers ABN Amro and International Master Publishers to Fortify Launch as DataDistilleries Builds North American Force and Opens Offices in New York and San Francisco

New York and Amsterdam – October 1, 2001 – DataDistilleries, B.V.™, Europe’s leading provider of open analytical Customer Relationship Management (aCRM) software, today announced its aggressive launch in North America.  Fortifying its expansion, DataDistilleries boasts solid alliances with Siebel Systems, BroadVision and Accenture, as well as international customers ABN Amro and International Master Publishers (IMP).  Rapid growth of the company’s support, sales, marketing and consulting forces combine with new offices in New York and San Francisco to further extend the company’s U.S. and Canadian presence.  

“Rated as one of the top 21 best investments worldwide by the Wall Street Journal in December 2000, DataDistilleries has a commanding presence in Europe, and we believe this is an ideal time to expand to the United States,” commented Rob Baldock, CEO of DataDistilleries.  “With no clear leader in the aCRM market in North America, this is a great opportunity for DataDistilleries to secure market share.”

Founded in 1995 in Amsterdam, DataDistilleries quickly established itself as a European leader in delivering aCRM tools to major industries like banking, insurance, telecom and leisure.  Last year, a consortium led by Capital Z invested $24 million to accelerate DataDistilleries’ international expansion, including its launch into the North American market.

According to Bob Blumstein, CRM analytics analyst at IDC, “The worldwide market for CRM analytic applications (measured by total software license and maintenance revenue) grew 90.3% from 1999 to 2000, reaching $467.3 million. By 2005 IDC estimates that the CRM analytics market will surpass $1.5 billion.”

Analytical CRM (aCRM) Defined:  Analytical CRM is an advanced software technology that gives companies statistically-based insight into the behavior and preferences of customers, and enables marketers to use this intelligent information to maximize selling opportunities at the point of customer contact. An analytical CRM engine sits between a company’s customer data and the operational CRM (e.g., Siebel and BroadVision), or sales and marketing system.  The aCRM software provides the analytics to dynamically turn customer data into personalized one-to-one recommendations on which customers to target and what products to sell.

DataDistilleries Unique Proposition:  DataDistilleries enables organizations to make an immediate, irresistible, and personalized offer at the moment of customer contact – all based on an in-depth assessment of the customer’s live interaction, as well as historical activity.  Based on open standards, the DataDistilleries aCRM package, known as DD Series™, fully integrates predictive behavior modeling and real-time recommendations across all customer channels (touchpoints) – networked or wireless – including call centers, Web sites, mobile devices, email, sales force and direct mail.  Ultimately, DD Series lets marketers turn every customer interaction into an opportunity to forge a more profitable one-to-one relationship.

Partnering with Leaders: Enthusiastically embraced by operational CRM leaders, Siebel Systems and BroadVision, the relationships yield tight, seamless integration of DD Series’ intelligence analytics into the Siebel Call Center, Siebel Marketing and BroadVision’s One-to-One Enterprise. A strategic partnering alliance with Accenture (formerly Andersen Consulting), a global consulting group with an equity stake in DataDistilleries, actively promotes DataDistilleries to Accenture clients and provides them with a full solution offering.

As a Premier Software Partner of Siebel Systems, DataDistilleries will be exhibiting at the
Siebel Worldwide User Week, September 30-October 3 in Chicago. At the show, DataDistilleries will be announcing its support for Siebel 7, further enhancing a marketer’s ability to provide highly personalized product offers to customers. Together with Siebel and Accenture, DataDistilleries also will be hosting Web seminars for the financial services community on October 9 and 11.  For more information or to register for the Web seminars, please go to www.regsvc.com/datadistilleries.

Spearheading DataDistilleries’ North American expansion, Tom Stiling, vice president and general manager of the Americas operations, brings over 16 years of experience in building technology companies.  Throughout his IT career, Stiling has been instrumental in bringing three companies to successful public offering.  Most recently, Stiling held executive positions at Hewlett Packard and Bluestone Software. At Hewlett Packard, Stiling was chartered with building HP’s most strategic software organization, the Middleware Division, as general manager of worldwide sales and operations. As a contributing member of the board of directors and senior vice president/general manager at Bluestone Software, Stiling played a key role in the company’s significant growth, venture capital funding, and successful public offering.  

Added Stiling, ”Based on our in-depth assessment of customers and prospects, we enable marketers to make a targeted offer at the precise time of customer contact – across any and all channels. Effective aCRM delivers ROI in a matter of months by gearing marketing and sales activities closely to customer requirements, filtering the most loyal and profitable customers from the database, and personalizing the most profitable offers to those customers.  We’re excited to bring these advantages to Global 2000 companies in the U.S. and Canada.”

U.S. offices are located in New York: DataDistilleries USA, Inc., 245 Park Avenue – 24th floor, New York, NY 10167; (212) 672-1900, and fax (212) 672-1918; and in San Francisco: DataDistilleries USA, Inc., One Market Plaza, Spear Tower, 35th Floor, San Francisco, CA 94105 (415) 293-7636 and fax (415) 293-7679.

Background notes:

About Data Distilleries
DataDistilleries is the leading provider of open analytical CRM solutions that help companies active in the B2C market understand, build and manage their customer relationships with the objective to optimize their value. Organizations can use the software to analyze customer data throughout the entire company to generate up-to-date customer profiles. These can then be used to personalize customer relations in real time, whether through traditional or electronic channels. The software can be integrated with any brand and any type of sales and marketing software available in the market. DataDistilleries has signed partnership agreements with CRM and ebusiness leaders such as Siebel Systems, BroadVision and Accenture. The company’s customer base includes such trend-setting companies as the ABN AMRO, International Master Publishers (IMP), Libertel-Vodafone, Postbank (ING Group), and Spaarbeleg (Aegon). Web site: www.datadistilleries.com.

DataDistilleries, B.V. and DD Series are trademarks of DataDistilleries, B.V. All other names, brands or products may be trademarks of their respective owners.


 
Editorial Contact:
Laurie D'Elia
DataDistilleries
650-344-1260
laurie@pressresults.com
 
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