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Wireless Leader Proximus `Belgacom Mobile' Selects Chordiant for Highly Targeted Marketing CampaignsCampaigns Will be Created for Multi-Stage, Ongoing Dialogue With CustomersCUPERTINO, Calif. USA & BRUSSELS--Nov. 8, 2001-- Chordiant Software, Inc. (Nasdaq:CHRD - news), a leader in Unifying Customer Relationship Management (CRM) Solutions, announced today that Proximus, a subsidiary of Belgacom and the leading mobile operator in Belgium with over 4 million customers, has chosen Chordiant as the platform for its marketing operations. Using the Chordiant solution, Proximus will increase its ability to develop an effective campaign management environment that allows the company to perform a multi-stage, ongoing dialogue with its customers.The Chordiant solution will help Proximus to effectively define and manage highly targeted campaigns, including up-selling, cross-selling and customer retention campaigns. Chordiant Software will further allow the mobile operator to explore its customer's behavior and focus on particular customer profiles. Proximus furthermore plans to tailor offers to its customers and contact them through a variety of channels, such as direct mail, e-mail, telemarketing, Internet, and personal contacts. The Chordiant software will help Proximus to define new campaigns, monitor existing campaigns, and evaluate and report on the status and overall impact of different campaigns. In all Proximus aims at servicing its 4 million customers more effectively. ``The mobile market is fiercely competitive,'' said Bert Van Driessche, Customer Relationship Manager of Proximus. ``We must be able to capitalize on our market position and build on our existing customer relations by introducing new products and services. To do this effectively we sought a proven, flexible and robust campaign management environment. After extensive evaluation we selected the Chordiant Marketing Director Solution., We are confident it will help us design, execute, and track campaigns using traditional channels such as direct mail and call centers as well as emerging channels.'' ``In the mobile market it's all about differentiation,'' said Sam Spadafora, Chordiant Chairman and CEO. ``Our solutions are designed to help businesses build and maintain strong relationships with their customers as they expand their customer base and offerings. Furthermore, our clear vision and strategy to deliver enterprise-class CRM solutions and an applications platform to Global 1000 customers yielded direct results in increasing the company's momentum in key markets including insurance, financial services, telecommunications and consumer-direct.'' ABOUT PROXIMUS Proximus - Belgacom Mobile operates the Proximus GSM network in Belgium. As Sept. 30, 2001, Proximus had 4,056,000 customers. Shareholders are Belgacom S.A and Vodafone. Belgacom is the main supplier of telecommunications solutions on the Belgian market. The Belgacom Group primarily offers local, trunk, and international telephony services (voice and data), mobile telephony services, satellite services, and services to operators together with a comprehensive range of Internet-related services. Belgacom is active in the Netherlands (under the name of Ben), in France (Belgacom France) and in the Euregion including Maastricht, Heerlen, Aix-la-Chapelle, Hasselt and Liege (Tritone Telecom). The Vodafone (UK) Group, international leader in the field of mobile telecommunications, is present in 29 countries throughout five continents. In March 2001, the Vodafone Group had over 95.6 million customers worldwide. The Vodafone Group has set its sights on becoming the biggest supplier of mobile information and communications in the world. ABOUT CHORDIANT SOFTWARE INC. Heavily represented by the financial services, telecommunications and travel industry sectors, Chordiant's clients typically have more challenging environments for Marketing, Selling, and Servicing, due to the complexity of decisions involved in completing a purchase and the higher average monetary value of such transactions. Chordiant Software Inc. (www.Chordiant.com) delivers a Unifying Customer Relationship Management (CRM) solution based on Chordiant's branded platform strategy, the Intelligent Customer Interaction Management (ICIM) platform. This platform provides highly scalable building blocks for developing and integrating flexible CRM solutions into customers' existing enterprise-wide systems. No matter how consumers choose to communicate with the enterprise - whether through branch locations, the Web, e-mail, telephone or wireless access - the Chordiant Unified CRM Solution provides a real-time, single view of each customer and a consistent, personalized process for every interaction. It includes a comprehensive business process engine allowing companies to implement best business practices across multiple touchpoints. As a result of Chordiant's sophisticated Marketing Automation Business Services, marketers can maximize their ROI through the creation, execution, and refinement of sophisticated direct marketing initiatives that span both traditional and online channels. Chordiant enables the creation of high-value contacts designed to retain customers, grow revenues, and drive profits during every contact. Headquartered in Cupertino (California), Chordiant maintains offices in Boston, Chicago, Dallas, Manchester (New Hampshire), and New York City (USA), London, and Brentford (UK), Amsterdam, Paris, Munich, Frankfurt, Johannesburg, South Africa; and Sydney and Melbourne (Australia). SAFE HARBOR This news release includes ``forward-looking statements'' that are subject to risks, uncertainties and other factors that could cause actual results or outcomes to differ materially from those contemplated by the forward-looking statements. Forward-looking statements in this release are generally identified by words such as ``believes,'' ``anticipates,'' ``plans,'' ``expects,'' ``will,'' ``would,'' and similar expressions which are intended to identify forward-looking statements. There are a number of important factors that could cause the results of Chordiant to differ materially from those indicated by these forward-looking statements, including, among others, potential difficulties in the assimilation of operations, strategies, technologies, personnel and products of acquired companies and technologies, the impact of perceived or actual weakening of economic conditions on customers' and prospective customers' spending on Chordiant software and services; quarterly fluctuations in Chordiant's revenues or other operating results; failure by Chordiant to meet financial expectations of analysts and investors, including failure resulting from significant reductions in demand from earlier anticipated levels; risks related to market acceptance of Chordiant's products; customisation and deployment delays or errors associated with Chordiant products; impact of long sales and implementation cycles for certain Chordiant products; reliance by Chordiant on a limited number of customers for a majority of its revenues; Chordiant's need to retain and enhance business relationships with systems integrators and other parties; Chordiant's use in its products of third-party software; activities by Chordiant and others regarding protection of intellectual property; and competitors' release of competitive products and other actions. Further information on potential factors that could affect the financial results of Chordiant are included in risks detailed from time to time in Chordiant's Securities and Exchange Commission filings, including without limitation Chordiant's report on Form 10-Q for the quarterly period ended June 30, 2001, and the Annual Report on Form 10-K filed on March 27, 2001. These filings are available on a Web Site maintained by the Securities and Exchange Commission at http://www.sec.gov. Chordiant does not undertake an obligation to update forward-looking or other statements in this release. Note to Editors: Chordiant and the Chordiant logo are registered trademarks and Chordiant Unified CRM for Extreme Demands is a trademark of Chordiant Software, Inc. JX Architecture is a trademark of Chordiant Software, Inc. All other trademarks and registered trademarks are the properties of their respective owners. Editorial Contact: James Strohecker Chordiant Software 408-517-6191 james.strohecker@chordiant.com top of page |
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