Fairmont Hotels & Resorts Extends Usage of Chordiant Marketing Director(email this article)

CUPERTINO, CA--(MARKET WIRE)--Oct 28, 2003 -- Chordiant Software (Company Profile, Past Stories, Case Studies), Inc. (NasdaqNM:CHRD - News), today announced that Fairmont Hotels & Resorts has extended its use of Chordiant Marketing Director to include Chordiant Online Marketing Director. Fairmont is the largest luxury hotel management company in North America, with a collection of world-class resorts and city center hotels operating in 42 properties throughout six countries including Canada, the U.S.A. and Mexico. As part of its loyalty program, Fairmont is using Chordiant Marketing Director to increase service levels among its President's Club, which has over 250,000 members.
Fairmont's use of Chordiant Marketing Director is enabling its customer loyalty program to offer a higher level of service by highlighting the privileges and benefits of membership in Fairmont President's Club. The luxury hotel chain has now expanded this capability by deploying Chordiant Online Marketing Director. The market-leading campaign management software will allow Fairmont to develop deeper relationships with premier customers through online marketing as well as employing other traditional direct marketing channels.

"Our implementation of Chordiant Marketing Director solutions provided us with a cost effective and consistent means of communicating with customers via multiple channels," said Brain Richardson, vice president of marketing at Fairmont. "Expanding the Chordiant relationship demonstrates our commitment to providing our frequent guests with relevant programs and offers that satisfy their travel needs."

Prior to using Chordiant Marketing Director, Fairmont relied on various manual programs to manage relationships with its President's Club guests. The decision to deploy Chordiant Marketing Director and Chordiant Online Marketing Director was motivated by Fairmont's need to access their customer communications history as a means of maintaining the integrity of key information. A critical factor in Fairmont's decision to extend the usage of Chordiant was the ability to help provide consistent messages across all channels through the automation of marketing offers. This, coupled with the proven ability to track previous guest inquires and hotel responses, supports more consistent, efficient and effective customer contact.

"Our Marketing Director solutions allow Fairmont to generate guest loyalty and growth of high-value guest retention through their rewards program," said Stephen Kelly, Chordiant's president and chief executive officer. "Fairmont's use of Chordiant Marketing Director and Chordiant Online Marketing Director for its President's Club illustrates how customer-focused companies can personalize relationships to drive revenue and create loyalty among its highest value guest base."

About Chordiant Software, Inc.

Chordiant (NasdaqNM:CHRD - News) solutions automate and manage operational business processes for leading service-driven global organisations in retail finance, telecommunications and consumer direct industries.

Chordiant orchestrates the unique processes of an organisation from the point of customer interaction, through the front and back offices to multiple transactional systems, corporate applications and data stores. Our solutions integrate existing infrastructure to orchestrate the assembly, enhancement and delivery of optimal role based business processes to the appropriate channels. Business value is realised through improved employee productivity, savings in operational costs, and increased business adaptability.

Headquartered in Cupertino, California, Chordiant maintains offices in Boston; Chicago; Mahwah, N.J.; Manchester, N.H.; New York City; London; Paris; Amsterdam; and Munich.

Safe Harbor

This news release includes "forward-looking statements" that are subject to risks, uncertainties and other factors that could cause actual results or outcomes to differ materially from those contemplated by the forward-looking statements. Forward-looking statements in this release are generally identified by words, such as "believes," "anticipates," "plans," "expects," "will," "would," "guidance," "projects" and similar expressions which are intended to identify forward-looking statements. There are a number of important factors that could cause the results of Chordiant to differ materially from those indicated by these forward-looking statements, including, among others, potential difficulties in the assimilation of operations, strategies, technologies, personnel and products of acquired companies and technologies, the impact of perceived or actual weakening of economic conditions on customers' and prospective customers' spending on Chordiant software and services; quarterly fluctuations in Chordiant's revenues or other operating results; failure by Chordiant to meet financial expectations of analysts and investors, including failure resulting from significant reductions in demand from earlier anticipated levels; risks related to market acceptance of Chordiant's products; customization and deployment delays or errors associated with Chordiant products; impact of long sales and implementation cycles for certain Chordiant products; reliance by Chordiant on a limited number of customers for a majority of its revenues; Chordiant's need to retain and enhance business relationships with systems integrators and other parties; Chordiant's use in its products of third-party software; activities by Chordiant and others regarding protection of intellectual property; and competitors' release of competitive products and other actions. Further information on potential factors that could affect the financial results of Chordiant are included in risks detailed from time to time in Chordiant's Securities and Exchange Commission
filings, including without limitation Chordiant's Annual Report on Form 10-K and Quarterly Reports filed on Form 10-Q. These filings are available on a Web site maintained by the Securities and Exchange Commission at http://www.sec.gov. Chordiant does not undertake an obligation to update forward- looking or other statements in this release.

Chordiant and the Chordiant logo are registered trademarks of Chordiant Software, Inc. All other trademarks and registered trademarks are the properties of their respective owners.