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CHORDIANT SOFTWARE AND PRIMERESPONSE PARTNER TO SEAMLESSLY INTEGRATE RELATIONSHIP MARKETING WITH OPERATIONAL eCRMLloyds TSB First Customer to Implement the Joint Solution for Increased Customer Satisfaction and LoyaltyCUPERTINO, Calif. and CAMBRIDGE, Mass., October 17, 2000--Chordiant Software, Inc, (NASDAQ: CHRD), a leading provider of eBusiness infrastructure software for customer interaction, and Prime Response Inc. (NASDAQ: PRME; EASDAQ), a leader in business to consumer relationship marketing, have joined forces to create an integrated solution that will enable e-businesses to merge real-time relationship marketing with operational eCRM across all channels in order to increase customer loyalty and profitability. The alliance between the two best-of-breed vendors will enable customers across the globe to engage in real-time, personalized marketing activity during routine interactions with customers, regardless of the channel used. The first customer to benefit from the partnership is leading UK bank, Lloyds TSB plc, which will link a new relationship marketing system from PrimeResponse to its new eCRM backbone being built with Chordiant. Sam Spadafora, CEO of Chordiant Software, explained, “Marketing campaigns are generally carried out in isolation from operational customer activity, so companies cannot leverage them during real-time interactions with their customers. Customers, however, expect to be treated in a consistent manner during every kind of interaction. This partnership will allow joint Chordiant and PrimeResponse users to access and update operational customer profiles with data from discrete marketing campaigns, enabling personalized offers and service to be delivered in real-time.” Peter J. Boni, President and CEO of PrimeResponse, said: “PrimeResponse’s relationship marketing suite delivers real ROI to a company’s bottom line, either on its own, or working side-by-side with other best-of-breed solutions. This alliance is an example of our strategy to partner with best-in-class solutions to ensure our customers benefit from both worlds.” Professor Wolfgang Martin of Meta has recently asserted that this kind of integration of relationship marketing automation software with operational eCRM deployed in real- time across multiple channels will become an essential feature of the truly customer-centric enterprise. “Traditional database-oriented campaign management is no longer an issue,” he said. “Instead, sales, service and marketing activities have to be embedded into the ‘engage-transact-fulfill-service’ patterns across the entire lifecycle.” A common interface will allow customer data and processes to be shared between Chordiant 2.0, the current version of Chordiant’s eCRM infrastructure software, and Prime@Vantage™, the current version of PrimeResponse’s relationship marketing suite. Implementation of the joint solution will be carried out at each customer site by common systems integration. A white paper describing how the two solutions work together is available to download from the Chordiant Web site http://www.chordiant.com . About PrimeResponse PrimeResponse is publicly traded on NASDAQ and EASDAQ under the symbol PRME. PrimeResponse customers maximize their return on marketing investment using the Prime@Vantage™ relationship marketing suite. This integrated solution helps marketers build closer relationships with each customer to increase their satisfaction, boost retention and grow lifetime value. With Prime@Vantage™, marketers easily create, execute and refine sophisticated direct marketing initiatives that span traditional channels (direct mail, call centers and advertising) as well as the latest electronic channels (Web, e-mail and wireless.) Headquartered in Cambridge, MA, with offices around the globe, PrimeResponse works with many of the world's leading companies, including 1-800-Flowers.com, Allianz, AXA, AT&T Broadband, Banco Popolare di Novara, British Telecom, Chase Manhattan Bank, CIBC, CVS, Deutsche Bank, DLJdirect, E*TRADE, priceline.com, Principal Financial, Quick & Reilly - a unit of FleetBoston Financial Corp., The Royal Bank of Scotland and Wachovia. Partners include Andersen Consulting, Business Objects, Chordiant, Clarify, DataMentors Inc., eBusiness Advantage, Fair,Isaac, HP, IBM, MarketSoft, MarketSwitch, McCann Relationship Marketing Worldwide, Mphasis-BFL, NetGenesis, Quadstone, Quaero, Siebel, Sun Microsystems and Viador. For more information, visit http://www.primeresponse.com . "Safe Harbor" Statement Under the Private Securities Litigation Reform Act With the exception of the historical information contained in this release, the matters described herein contain forward-looking statements, including but not limited to, statements that involve risk and uncertainties that may individually or mutually impact the matters herein, and cause actual results, events and performance to differ materially. These risk factors include, but are not limited to, results of future operations, technological difficulties, the results of future research, lack of product demand and market acceptance for current and future products, the effect of economic conditions, the impact of competitive products and pricing, and/or other factors outside the control of the company, which are detailed from time to time in the company's SEC reports. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The company undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. Prime Response, Inc., PrimeResponse, Prime@Vantage, Prime@Vantage Wireless, Prime@Vantage.com and Marketing Mission Control are trademarks and/or registered trademarks of Prime Response, Inc. All other trademarks and registered trademarks are the properties of their respective owners. © 2000 Prime Response, Inc., except as otherwise acknowledged. About Chordiant Software, Inc. Chordiant delivers integrated, multi-channel eBusiness software, which enables consumer companies to implement best business practices over the Web, via email and mobile devices, through call centers, or in branches. It includes built-in support for voice, data and Internet integration, as well as a comprehensive workflow engine. Chordiant empowers high-value contacts designed to consistently retain customers, grow revenue and drive profits during every contact. The Chordiant system has been selected by several of the world’s leading consumer companies, including Thomas Cook Global Services, Lloyds TSB PLC, Barclays Mercantile, Direct Line, General Motors, First USA Bank and Bank One International. Headquartered in Cupertino, California, Chordiant maintains regional offices in Chicago, Dallas, New York, London, Amsterdam and Munich. The company's Web site can be found at http://www.chordiant.com . This press release includes forward-looking statements that are subject to risks, uncertainties and other factors that could cause actual results to differ materially from those referred to in the forward-looking statements. Such factors include, but are not limited to, risks related to customer and market acceptance of our product, deployment delays or errors associated with these products, hardware platform incompatibilities, reliance on a limited number of customers for a majority of revenue, need to maintain and enhance certain business relationships with application integrators and other parties, ability to manage growth, activities by Chordiant Software, Inc. and others regarding protection of proprietary information, release of competitive products and other actions by competitors, and economic downturns in either domestic or international markets. These forward-looking statements are generally identified by words such as “expect,” “anticipate,” “intend,” “believe,” “hope,” “assume,” “estimate,” “plan,” and other similar words and expressions. Chordiant and the Chordiant logo are registered trademarks of Chordiant Software, Inc. Chordiant, CCS-Customer Communications Solution, and One Click, One Call, One Customer are trademarks of Chordiant Software, Inc. All other trademarks and servicemarks mentioned are property of their respective holders. © 2000 Chordiant Software, Inc. All Rights Reserved. Editorial Contact: Chris Harrall Marenghi Public Relations 781-917-5017 charrall@marenghi.com top of page |
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