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Chordiant VP of Marketing to Present "Extreme CRM Demands--When Your Best Isn't Good Enough"Collin Bruce to Speak at CRM Demo and Conference on One-to-One Marketing on October 19, 2000CUPERTINO, Calif., October 10, 2000 – Drawing from the experience of business-to-consumer customers such as financial services companies, Collin Bruce, vice president of marketing for Chordiant Software, Inc., (Nasdaq: CHRD), will illustrate how today’s widespread customer pools, diverse products and services, and varied touchpoints create extreme business environments that demand a superior CRM solution. Bruce will discuss how integrating enterprise components, including telephony equipment, legacy systems, data networks and transactional applications is the first step to achieving effective customer service and marketing. However, companies seeking a competitive advantage require a customized eCRM solution based on their unique business processes and rules. In his session, “Extreme CRM Demands—When Your Best Isn’t Good Enough” Bruce will discuss: Unified touchpoints: how horizontal integration of all touch points, whether email, fax, CSR, WAP device, or Web, is superior to adding a new database when building a universal case history of the individual. Delivering the right business processes: the advantage of configurable, customized workflow and business rules to maintain your competitive edge. Creating a ‘single view’ of the customer: how positioning the right product or service depends on recognizing multiple customer attributes based on a comprehensive case tracking methodology. Managing the risk inherent in rapid business change: what is involved from an implementation perspective and how a highly adaptive architecture ensures your product is as effective in the future as it is today. This session, part of the CRM Demo and Conference 2000, will be held on Thursday, October 19 at 10:15 a.m. - 11:30 a.m. in the Loews Coronado Bay Resort’s Commodore Ballroom, San Diego, California. Additional information can be found at www.crmdemo.com or by calling 1-888-428-3976. About Chordiant Software, Inc. Chordiant delivers integrated, multi-channel eBusiness software, which enables consumer companies to implement best business practices over the Web, via email and mobile devices, through call centers, or in branches. It includes built-in support for voice, data and Internet integration, as well as a comprehensive workflow engine. Chordiant empowers high-value contacts designed to consistently retain customers, grow revenue and drive profits during every contact. The Chordiant system has been selected by several of the world’s leading consumer companies, including Lloyds TSB, Thomas Cook Global Services, Barclays Mercantile, Direct Line, General Motors, First USA Bank and Bank One International. Headquartered in Cupertino, California, Chordiant maintains regional offices in Chicago, Dallas, New York, London, Amsterdam and Munich. The company’s Web site can be found at http://www.chordiant.com. This press release includes forward-looking statements that are subject to risks, uncertainties and other factors that could cause actual results to differ materially from those referred to in the forward-looking statements. Such factors include, but are not limited to, risks related to customer and market acceptance of our product, deployment delays or errors associated with these products, hardware platform incompatibilities, reliance on a limited number of customers for a majority of revenue, need to maintain and enhance certain business relationships with application integrators and other parties, ability to manage growth, activities by Chordiant Software, Inc. and others regarding protection of proprietary information, release of competitive products and other actions by competitors, and economic downturns in either domestic or international markets. These forward-looking statements are generally identified by words such as “expect,” “anticipate,” “intend,” “believe,” “hope,” “assume,” “estimate,” “plan,” and other similar words and expressions. These statements are not guarantees of future performance and actual results could differ materially from our current expectations. Chordiant and the Chordiant logo are registered trademarks of Chordiant Software, Inc. Chordiant, CCS-Customer Communications Solution, and One Click, One Call, One Customer are trademarks of Chordiant Software, Inc. All other trademarks and servicemarks mentioned are property of their respective holders. © 2000 Chordiant Software, Inc. All Rights Reserved. Editorial Contact: Christopher Harrall Marenghi Public Relations 781-915-5017 charrall@marenghi.com top of page |
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