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MobileOne Selects Chordiant's Unifying CRM Solution to Create, Execute and Analyze Powerful Marketing CampaignsCUPERTINO, Calif.--Aug. 21, 2001--Chordiant Software, Inc. (Nasdaq:CHRD - news), a leader in Unifying Customer Relationship Management (CRM) Solutions, today announced that MobileOne (Asia) Pte. Ltd, a leading mobile, IDD and paging service provider in Singapore, has chosen Chordiant Marketing Director to create, execute and analyze its marketing campaigns.Chordiant Unifying CRM Solution applications enable the MobileOne marketing teams to create highly targeted and personalized campaigns by matching relevant offers with appropriate channels and customer segments. Chordiant's applications have intuitive graphical user interfaces that allow MobileOne business analysts to assemble a full range of campaigns, from one-time offers to fully integrated event-driven marketing campaigns that span months. The Chordiant Unifying CRM solution provides up-to-the-minute back-end analysis, including response rates and fixed and variable campaign costs providing MobileOne the ability to make adjustments in real time to get the absolute maximum from its marketing dollar. ``Chordiant's solution supports our goal of providing our customers with high quality, excellent value and innovative services,'' said Neil Montefiore, chief executive officer of MobileOne. ``Our objective is to use Chordiant's software to communicate with our customers, deliver services and programs and measure the outcomes of our marketing efforts in an efficient, timely and effective manner.'' ``To secure a high-profile organization such as MobileOne as a customer demonstrates Chordiant's leadership and ability to deliver services and e-Marketing, e-Selling and e-Servicing software to Global 1000 companies in the financial services, banking, insurance, telecommunications and consumer direct markets,'' said Sam Spadafora, chairman and CEO of Chordiant Software. ``Chordiant offers clients a relationship marketing solution that spans the full customer lifecycle across all traditional, electronic and wireless channels. This means our clients can communicate with their customers consistently and personalize the interaction across all channels,'' said Spadafora. About Chordiant Software Inc. Heavily represented by the financial services, telecommunications and travel industry sectors, Chordiant's clients typically have more challenging environments for e-Selling and e-Servicing, due to the complexity of decisions involved in completing a purchase and the higher average monetary value of such transactions. Chordiant Software, Inc. (www.chordiant.com) delivers a Unifying Customer Relationship Management (CRM) solution based on Chordiant's branded platform strategy, the Intelligent Customer Interaction Management (ICIM) platform. Chordiant's ICIM platform provides highly scalable building blocks for developing and integrating flexible CRM solutions into customers' existing enterprise-wide systems. No matter how consumers choose to communicate with the enterprise -- through branch locations, Web, e-mail, telephone, or wireless access -- the Chordiant Unified CRM Solution provides a real-time, single view of each customer and a consistent, personalized process for every interaction. It includes a comprehensive business process engine, which allows companies to implement best business practices across multiple touchpoints. As a result of Chordiant's sophisticated Marketing Automation Business Services, marketers can maximize their ROI through the creation, execution and refinement of sophisticated direct marketing initiatives that span both traditional and online channels. Chordiant empowers high-value contacts designed to retain customers, grow revenues and drive profits during every contact. Headquartered in Cupertino, Calif., Chordiant maintains offices in Boston; Chicago; Dallas; Manchester, New Hampshire; New York; London and Brentford, U.K.; Amsterdam; Paris; Munich; and Sydney and Melbourne, Australia. Safe Harbor This news release includes ``forward-looking statements'' that are subject to risks, uncertainties and other factors that could cause actual results or outcomes to differ materially from those contemplated by the forward-looking statements. Forward-looking statements in this release are generally identified by words such as ``believes,'' ``anticipates,'' ``plans,'' ``expects,'' ``will,'' ``would,'' and similar expressions which are intended to identify forward-looking statements. There are a number of important factors that could cause the results of Chordiant to differ materially from those indicated by these forward-looking statements, including, among others, potential difficulties in the assimilation of operations, strategies, technologies, personnel and products of acquired companies and technologies, the impact of perceived or actual weakening of economic conditions on customers' and prospective customers' spending on Chordiant software and services; quarterly fluctuations in Chordiant's revenues or other operating results; failure by Chordiant to meet financial expectations of analysts and investors, including failure resulting from significant reductions in demand from earlier anticipated levels; risks related to market acceptance of Chordiant's products; customization and deployment delays or errors associated with Chordiant products; impact of long sales and implementation cycles for certain Chordiant products; reliance by Chordiant on a limited number of customers for a majority of its revenues; Chordiant's need to retain and enhance business relationships with systems integrators and other parties; Chordiant's use in its products of third-party software; activities by Chordiant and others regarding protection of intellectual property; and competitors' release of competitive products and other actions. Further information on potential factors that could affect the financial results of Chordiant are included in risks detailed from time to time in Chordiant's Securities and Exchange Commission filings, including, without limitation, Chordiant's report on Form 10-Q for the quarterly period ended June 30, 2001, and the Annual Report on Form 10-K filed on March 27, 2001. These filings are available on a website maintained by the Securities and Exchange Commission at http://www.sec.gov Chordiant does not undertake an obligation to update forward-looking or other statements in this release. Chordiant and the Chordiant logo are registered trademarks and Chordiant Unified CRM for Extreme Demands and JX Architecture are trademarks of Chordiant Software Inc. All other trademarks and registered trademarks are the properties of their respective owners. Editorial Contact: James Strohecker Chordiant Software 408-517-6191 james.strohecker@chordiant.com top of page |
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