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Brightware Recognized by TMC for Innovation in eCustomer Assistance ExcellenceNOVATO, Calif. – October 2, 2000 – Brightware, Inc., a leading supplier of eCustomer Assistance software for the Internet, today announced that Technology Marketing Corporation awarded its Brightware 2000 suite of products with the TMC Labs Innovation Award for 2000. Brightware was selected for delivering a superior experience across all online touchpoints –Web, email and live chat; its pledge to build better online customer relationships; and its continued efforts in the field of intelligent automation. The TMC Labs Innovation Award is bestowed on products that demonstrate raw innovation, unique features and significant contributions to the contact center industry.TMC found that the Brightware 2000 suite provides online customers with a consistent and positive experience, while simultaneously equipping eBusinesses to deliver this superior experience cost effectively. Through intelligent automation, all customer interactions are automatically directed to the most appropriate resource, whether that be existing Web pages, pages that have been dynamically generated to present relevant information, or escalation via email or chat to a customer service representative for high-touch handling of high-value inquiries. TMC also commended Brightware for its growing number of loyal customers, and its devotion to excellence in customer support that leads to higher levels of customer satisfaction. “Brightware is pleased to be recognized by TMC for products that not only enrich the customer experience across all online channels, but also leverage those channels to ensure that eBusinesses deploy the most valuable resources against their highest priority customers and inquiries,” said Chris Erickson, President and CEO of Brightware. “In today’s competitive online world, companies must take advantage of solutions like Brightware's that leverage automation and intelligent channel management to build and maintain stronger eCustomer relationships.” “TMC Labs recognizes the challenges of developing a first-class product that integrates many components into one unified product suite,” said Rich Tehrani, president and group editor-in-chief of Technology Marketing Corporation. “The pledge to build better customer relationships one interaction at a time is what makes Brightware one of the most successful resources for eCustomer Assistance software for the Internet. The Brightware 2000 suite of assistance software includes robust applications such as Web Assistance, Email Assistance, Live Assistance and the Brightware Contact Center and offers a healthy integration of online resources, customer support and leading-edge technology. Our hats are off to the developers and engineers of the products that have earned a TMC Labs Innovation Award.” About Technology Marketing Corporation Technology Marketing Corporation, based in Norwalk, CT, s the publisher of Communications Solutions (formerly CTI) Magazine, Internet Telephony Magazine, and Call Center CRM Solutions Magazine, which have a combined distribution of over 180,000 monthly subscribers. About Brightware Brightware, the leading supplier of eCustomer Assistance software for the Internet, helps companies build better customer relationships, one interaction at a time. Using Brightware's complete and integrated Web, Email and Live Assistance applications, eBusinesses can dramatically increase eService levels and eSales revenues while reducing costs. Brightware's products, which can often be deployed within a week, leverage proven automation technology to deliver unparalleled scalability, performance, ROI and an exceptional eCustomer experience at every online touchpoint. For more information, please visit Brightware's Web site at http://www.brightware.com or call (800) 532-2890. Brightware is a registered trademark of Brightware, Inc. All other company and product names may be trademarks of their respective owners. Editorial Contact: Jennifer Donovan The Horn Group 415-905-4029 jdonovan@horngroup.com top of page |
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