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Newest Addition to Brightware’s Product Suite Previewed at the Upside LAUNCH! Event in San Francisco

 NOVATO, Calif. – October 4, 2000 – Brightware, Inc., a leading supplier of eCustomer Assistance software for the Internet, today announced that it will preview its soon-to-be released next generation eCustomer Assistance suite at Upside’s premier LAUNCH! event on Thursday, October 5, 2000 at Herbst Pavilion in Fort Mason from 4:00 p.m. to 9:00 p.m.

This invitation-only technology showcase will feature innovative companies and their soon-to-be launched products. LAUNCH! serves as a strategic demonstration platform for companies both to introduce their products to industry influencers and to obtain feedback on their positioning and launch strategies. Upside Events brings together as many soon-to-be released products as possible, making it easy for influential media, analysts, venture capitalists and industry executives to see the latest technology innovations under one roof.

“Brightware’s newest suite of products guarantees online customers a consistent and personalized experience, and enables eBusinesses to provide unprecedented eCustomer Assistance while building long-lasting, personal relationships with customers,” said Brian Tuller, Senior VP of Marketing and Business Development. “Our selection to participate in Upside’s invitation-only event reaffirms our continued innovation and the momentum surrounding Brightware’s award-winning eCustomer Assistance application suite.”    

”LAUNCH! is about the people and products that really matter,” said Tim Smith, vice president of Upside Events. “The event is designed to give companies the ability to bring attention to their innovative products in an intimate setting and provides the opportunity to share their vision with other high caliber members of the industry.”
     
For more information on LAUNCH!, visit: http://www.upsideevents.com/launch/

About Brightware  
Brightware, the leading supplier of eCustomer Assistance software for the Internet, helps companies build better customer relationships, one interaction at a time. Using Brightware's complete and integrated Web, Email and Live Assistance applications, eBusinesses can dramatically increase eService levels and eSales revenues while reducing costs. Brightware's products, which can often be deployed within a week, leverage proven automation technology to deliver unparalleled scalability, performance, ROI and an exceptional eCustomer experience at every online touchpoint. For more information, please visit Brightware's Web site at http://www.brightware.com or call (800) 532-2890.



Brightware is a registered trademark of Brightware, Inc. All other company and product names may be trademarks of their respective owners.

 
Editorial Contact:
Jennifer Donovan
The Horn Group
415-905-4029
jdonovan@horngroup.com
 
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