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Blue Pumpkin Appoints William Seawick Chief Marketing OfficerFormer Blaze Software and Oracle executive to drive global marketing initiatives for workforce management leaderSunnyvale, Calif. - December 12, 2000 - Blue Pumpkin Software, the leader in workforce management solutions for customer contact centers, today announced the appointment of William Seawick as Executive Vice President and Chief Marketing Officer. With more than 19 years of senior management and marketing experience in both the technology and management consulting industries, including positions at Oracle, Sun Microsystems, Apple Computer and Arthur D. Little, Seawick joins Blue Pumpkin's executive management team to lead and expand Blue Pumpkin's global marketing and business development efforts. Most recently with Blaze Software, a leading worldwide supplier of software for enterprise-scale e-business applications, Seawick served as Vice President of Marketing during the company’s initial public offering and acquisition. Prior to joining Blaze, he was VP of Marketing at Cupertino-based Kanisa, Inc., a leader in knowledge management for e-commerce, web self-service and call centers. As Senior Director of Marketing for Oracle, Seawick built and managed global marketing for the company's $450 million education business, including strategic development and marketing implementation of Oracle's Learning Architecture. At Sun, he developed and managed the company's worldwide alliance programs for corporate marketing and managed the Sun Interactive marketing group, responsible for channel, business and market development for many products, including Java. At Apple, he helped found the company's Strategic Investment Group. "The nearly two decades of technology marketing expertise that Bill brings to Blue Pumpkin will be extremely valuable as we work to expand our worldwide presence," said Doron Aspitz, Blue Pumpkin CEO. "His proven track record and executive leadership in building successful global enterprises will help to ensure Blue Pumpkin continues its leadership position in workforce management and also help to lead us into complimentary e-loyalty applications and services." "It’s clear that CRM and e-business applications have not provided the level of customer satisfaction that corporations are demanding," said Seawick. It is ultimately the empowerment and optimization of the people who drive e-customer relationships that will result in enterprises achieving true customer loyalty. Blue Pumpkin has a tremendous opportunity to capitalize on its leadership position in the multi-channel contact center space." About Blue Pumpkin Software Blue Pumpkin Software is the market leader in workforce management solutions designed to help customer contact centers leverage their skilled resources to provide excellent customer service. Blue Pumpkin provides the tools necessary to efficiently schedule and manage contact center personnel, ensuring that the right person with the right skills handles customer interactions. These solutions help maximize the human potential to guarantee superior customer service across a variety of contact channels, including Web, phone and email. With a family of flexible applications integrated with leading contact center technology partners, Blue Pumpkin gives contact centers the freedom to choose how to run their businesses. Blue Pumpkin Software is headquartered in Silicon Valley, with offices around the world. Blue Pumpkin's customers span a number of industries and include ADP, Apple Computer, Airborne Express, AOL/CompuServe Europe, AT&T, Carlson Wagonlit Travel, Drugstore.com, JetBlue Airways, KitchenAid, TimeWarner Cable and Verio. For more information about Blue Pumpkin and its products, please visit the Blue Pumpkin website at http://www.blue- pumpkin.com Editorial Contact: renee maler blue pumpkin software 925-968-9495 rmaler@blue-pumpkin.com top of page |
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