Blue Pumpkin Singled Out for Most Comprehensive Solutions in Market Report (email this article)

New analyst study names company as only leader in both enterprise and SMB markets

CRM Headline News

Sunnyvale, Calif. – December 8, 2004 – Blue Pumpkin (Company Profile, Past Stories, Case Studies), an industry leader in enterprise workforce optimization solutions, today announced its exclusive standing in a new industry study as the only market leader distinguished for its commitment to both enterprise-class and small- to medium-sized businesses (SMB) – uniquely and effectively serving both ends of the contact center market.

Entitled "The U.S. Workforce Management Software Market: 2004-2008", the annual report was recently released by Saddletree Research, a leading technology research firm in the contact center and customer communications markets. The new report recognizes Blue Pumpkin as offering the greatest range of capabilities needed for a true workforce optimization (WFO) suite, which is required to meet the demanding needs of the enterprise market.

The analyst report concluded: "When used as an integrated suite of solutions, collectively called the Workforce Optimization Suite, Version 4.5, Saddletree Research believes that Blue Pumpkin’s combination of workforce management, performance optimization, e-learning and strategic planning offers one of the most potent workforce optimization systems on the market today."

On the other end of the market spectrum, the new report singled out Blue Pumpkin as the only leading market competitor with a robust offering for the SMB market: "[The recently-released Director Professional solution] represents Blue Pumpkin’s renewed focus on the low-end of the contact center market and brings a host of advanced features to a market typically served by systems that are stripped of many features."

Starla Kyllonen, call center service delivery analyst for Washington State Employees Credit Union, agreed: "Blue Pumpkin’s new Director Professional solution is specifically suited for the challenges of smaller contact centers like us, while giving us the same advantages enjoyed by their enterprise-scale customers. Their product roadmap makes sense and lets us build upon each investment as we grow, making Blue Pumpkin a true partner for the long term."

By keeping focus on both the SMB and enterprise markets, only Blue Pumpkin can help contact centers as a steadfast business partner throughout their entire evolution. Blue Pumpkin is also uniquely positioned for growth by helping contact centers earlier on in their development and continuing to earn their confidence and business as they mature into enterprise-scale customers.

"Blue Pumpkin is a company that has accomplished a lifetime of achievements within a few short years," explained Paul Stockford, chief analyst for Saddletree Research. "Their focused market efforts and innovative products have quickly closed the leadership gap, keeping the race for the top market share very tight."

"The key to our success is the unique ability to work closely with our customers and to constantly innovate, taking into consideration their key business challenges," said Doron Aspitz, chairman and chief executive officer of Blue Pumpkin. "As an agile, energetic and creative company, we are not locked into a legacy of the same thinking and products like many of our older competitors. Our solutions deliver uncommonly powerful results and, therefore, are quickly adopted by contact centers worldwide."

Aspitz continued, "We demand more from ourselves than playing it safe with incremental improvements, but rather thinking differently to really change the industry – such as being the first to anticipate the emerging importance of the SMB market, while investing in solutions for broader enterprise needs. Only with that dual focus can Blue Pumpkin truly fulfill our customer commitment as a partner that delivers lifelong business value."

Blue Pumpkin’s market leadership is similarly echoed by other experts, including a recent Frost & Sullivan analyst report that gives the company the number-one market share worldwide, as measured by workforce management software license revenue. In addition to owning one of the largest single deployments in workforce management history for 30,000 licenses, Blue Pumpkin continues to dominate strategic markets domestically as well as abroad – such as India, a hot spot for contact center outsourcing, and other global regions.

About Blue Pumpkin
Blue Pumpkin provides industry-leading workforce optimization solutions that improve the performance of a customer contact center's most important and valuable asset – its people. Addressing critical business challenges and creating competitive advantage with both innovative technology and best-practices professional services, we help our customers Balance and Optimize™ three critical and often competing priorities: business growth through customer loyalty, employee satisfaction and retention, and operating costs. Blue Pumpkin solutions deliver proven value to more than 1,000 organizations worldwide such as AT&T, FedEx, General Mills, JetBlue Airways, Nissan, and Visa. www.bluepumpkin.com.

© 2004 Blue Pumpkin Software, Inc. All rights reserved. Blue Pumpkin and the Blue Pumpkin logo are registered trademarks of Blue Pumpkin Software, Inc. All other trademarks are the property of their respective owners.
 

Editorial Contact:
Renee Maler
Blue Pumpkin Software
925 968 9495
rmaler@bluepumpkin.com