Blue Pumpkin Helps Star HRG Insurance Shine in Customer Service (email this article)

Workforce optimization to drive legendary service, employee morale and efficiencies

CRM Headline News

Sunnyvale, Calif. – November 17, 2003 – Blue Pumpkin (Company Profile, Past Stories, Case Studies) , an industry leader in enterprise workforce optimization solutions, today announced signing on Star HRG as a new customer.  Blue Pumpkin is helping Star HRG execute its critical business strategy of extending its reputation for legendary customer service while reducing costs and raising employee satisfaction.

Specializing in providing insurance to high-turnover, part-time and entry-level employees, Star HRG is an expert in taking care of a dynamic workforce, including its own customer contact center people.  It recognized the need to introduce workforce optimization to untangle a complex operation – grown from a 'mom-and-pop' business into one that now has Fortune 100 clients including some of the world’s largest companies, retailers, fast-food companies and other market makers.

"We are committed to delivering extraordinary service, but it came at a very high price as a result of consistently overstaffing," said John McQuaig, director of customer service for Star HRG.  "Blue Pumpkin is now enabling us to properly deploy our resources and become better positioned to build our business and stay ahead of would-be competitors."

With guidance from premiere analyst firms Gartner and Meta, Star HRG selected Blue Pumpkin over all other options.  Only Blue Pumpkin offered a suite of solutions to deliver value over time, enabling Star HRG to add performance management and other integrated capabilities for a cycle of continuous improvement.  Other deciding factors included cost as well as ease of implementation, use and administration.

For Star HRG, "legendary customer service" meant much of the same positive experience for the employee as well – accessing the correct data quickly and feeling great that customers were satisfied and happy with their help.  Besides improving occupancy, adherence, agent productivity, cost efficiencies and other areas with Blue Pumpkin, Star HRG could now make the changes employees wanted, including flexible work schedules and leave without pay opportunities.  "There are so many things we could not do without workforce optimization.  My employees’ careers, job satisfaction and our overall customer service are all being strengthened through Blue Pumpkin," added McQuaig.

"It’s a natural partnership, since both Blue Pumpkin and Star HRG are driven to excel, innovate and lead a high-growth market," said Doron Aspitz, chairman and chief executive officer of Blue Pumpkin.  "Star HRG proves that the customer experience is a significant differentiator, particularly in insurance, and that legendary service doesn’t mean increasing costs or overworking your employees.  It’s about using your resources smarter and finding the optimal balance among company growth, employee satisfaction and operating costs."

About Blue Pumpkin
Blue Pumpkin is the only workforce optimization vendor that that can deliver both the science and the art required to optimize the performance of a company’s most valuable asset – its people.  Addressing critical business challenges with both innovative technology – the science – and best-practices professional services – the art – we help our customers align performance measurements with business goals, develop strategic staffing plans, deploy resources, evaluate the results, and implement on-going improvements.  Blue Pumpkin solutions deliver proven value to more than 1,000 organizations worldwide such as AOL Time Warner, AT&T, eBay, E*TRADE, Federal Express, JetBlue, Mercedes-Benz and Visa.  www.bluepumpkin.com.


© 2003 Blue Pumpkin Software, Inc.  All rights reserved. Blue Pumpkin and the Blue Pumpkin logo are registered trademarks of Blue Pumpkin Software, Inc.  All other trademarks are the property of their respective owners.  

 

Editorial Contact:
Renee Maler
Blue Pumpkin Software
925 968 9495
rmaler@bluepumpkin.com