Blue Pumpkin Poised to Capture Largest Market Share Worldwide (email this article)

Sunnyvale, Calif. – October 9, 2003 – Blue Pumpkin (Company Profile, Past Stories, Case Studies), an industry leader in enterprise workforce optimization solutions, today announced results from an industry study by Frost & Sullivan a leading research firm and consultancy, that shows Blue Pumpkin as one of the leaders in worldwide market share.

Frost & Sullivan also singled out Blue Pumpkin for a prestigious market leadership award, applauding the company for its "significant gains in market presence" and having "efficiently allocated resources to improve market share, without affecting other performance factors."  The award is based on several criteria, including annual market share growth, end-user acceptance of products, product differentiation and other qualities.   

Unlike other competitors, Blue Pumpkin invested efforts to extend customer sales on a worldwide basis.  Early results this year show those investments helping Blue Pumpkin make a global market share jump in Q1 2003 to surpass the second-closest competitor by more than nine percentage points.  Data for subsequent quarters were not available at the time of the study.

"Frost & Sullivan's market share findings show the excitement we bring to the industry through imaginative solutions and new ways of thinking that truly help our customers achieve higher levels of success," said Doron Aspitz, chairman and chief executive officer of Blue Pumpkin.  "Moreover, our position and opportunity are even stronger when you add sales from Blue Pumpkin's professional services and highly differentiated strategic consulting offerings. As their prestigious award suggests, we are extending our global reach as we sustain new levels of profitability."

Acknowledging Blue Pumpkin’s position as the market innovator, Frost & Sullivan analysts gave special recognition to Blue Pumpkin Strategic Consulting, commenting: "Blue Pumpkin was the first company to approach workforce optimization from a business process standpoint.  The new offering helps build an all- inclusive workforce optimization solution to enable improvements that technology alone cannot achieve, like greater employee morale, cost savings, customer service and profitability."

As a major customer win contributing to Blue Pumpkin's upward trend, one of the world's largest outsourcing services company signed on this year for 30,000 licenses to start, representing Blue Pumpkin's largest customer to date.  New and returning customers this year such as 3M, Citibank, E*TRADE, Mercedes-Benz, Time Warner Cable and Walmart also represent the broad mix and rapid flow of new revenues that continue to drive the company's market leadership.

With Frost & Sullivan's research revealing tremendous sales momentum this year, Blue Pumpkin has executed on several fronts to sustain that trend, such as unveiling Blue Pumpkin Advisor Express, the industry's first quick-launch performance management solution, to great industry acclaim and expectations.  Blue Pumpkin also signed several new partners as it continues to deepen its penetration into international markets, including Europe, Japan and India.

About Blue Pumpkin
Blue Pumpkin is the only workforce optimization vendor that that can deliver both the science and the art required to optimize the performance of a company's most valuable asset – its people.  Addressing critical business challenges with both innovative technology – the science – and best-practices professional services – the art – we help our customers align performance measurements with business goals, develop strategic staffing plans, deploy resources, evaluate the results, and implement on-going improvements.  Blue Pumpkin solutions deliver proven value to more than 1,000 organizations worldwide such as AOL Time Warner, AT&T, eBay, E*TRADE, Federal Express, JetBlue, Mercedes-Benz and Visa.  www.bluepumpkin.com.

© 2003 Blue Pumpkin Software, Inc.  All rights reserved. Blue Pumpkin and the Blue Pumpkin logo are registered trademarks of Blue Pumpkin Software, Inc.  All other trademarks are the property of their respective owners.