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Banter QuickStart Program installs Web self-service application in less than 15 days


SAN FRANCISCO - October 31, 2001 - Intelligent natural language analysis technology provider Banter Inc., www.banter.com <http://www.banter.com/1news/index.html>, today announced QuickStart, a program designed to install Banter Self Help, a self-service application, on customer or employee-facing Web sites in less than 15 days. Using Banter Self Help, websites can automatically reply to end-user questions with speed and accuracy, reducing stress on other support channels and significantly increasing customer satisfaction.

Banter QuickStart is a turnkey program that includes business analysis, installation and setup, knowledge base creation and training, template design so that Self Help matches the look and feel of the client's website, training and delivery.

"Self-service has proven to be the most cost-effective channel for customer support," said Tom Aden, Banter president and CEO. "Our QuickStart is an excellent turnkey program that will help customers realize just how effective Banter Self Help can be at reducing support volumes while greatly increasing their customers' satisfaction."

Banter Self Help is built on Banter's industry standard Relationship Modeling Engine (RME), the technology used in Banter applications implemented by major organizations such as Wells Fargo, VeriSign, Nintendo, as well as technology embedded by major software vendors. RME is based on powerful natural language processing, combined with sophisticated statistical and semantic analysis.

RME is a self-learning system that interprets, processes and adapts to communication in real time. Companies with customer care and eCRM solutions benefit by leveraging a common shared knowledge base across multiple channels; require little or no maintenance such as manual reprogramming, and consistently receive accurate answers to customer inquiries. Unlike other offerings, Banter Self Help actually increases in accuracy over time, through its unique, real-time learning engine.

Web Self Service a Major Area of Growth
Forrester Research, Inc, indicated that 62% of Global 3,500 firms interviewed reported that self-service is the most important CRM initiative at their companies, and that 36% indicated that self-service offerings lowered call center volume. Forrester concludes "Today's back-burner approach to self-service falls short. To realize the potential, firms must move to aggressively enhance their self-service offerings or face increased volumes, customer defections, and lost revenue."

About Banter
Banter Inc. builds intelligent technologies to automate everyday communication. Powered by a unique, real-time adaptive engine, Banter's solutions address critical needs in managing information flows and customer relationships including applications for e-mail, on-line self-help, content management and business process automation. Based in San Francisco, Banter has offices in New York, Boston and Israel and is backed by Mayfield Fund, Lucent Venture Partners Inc., and Israel Seed Partners among others. Banter's customers range from members of the Fortune 500 to emerging companies and include such global entities as ABN AMRO America, VeriSign, and Wells Fargo Bank. In addition Banter partners with software leaders Peregrine, Siebel and others. For more information about how Banter can help your business, please visit the company's website at http://www.banter.com or call toll free 1-877-992-2683.


 
Editorial Contact:
Jennifer Crumpley
Banter
415.247-2600
jcrumpley@banter.com
 
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