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Banter Appoints David Zinman Vice President of MarketingSAN FRANCISCO (March 3, 2003) – Banter today announced the appointment ofDavid Zinman as vice president of marketing. Zinman will oversee all marketing and product management activities for Banter. Banter is the leading provider of technology that understands people. Wells Fargo, Royal Bank of Canada, ABN AMRO and other customers use Banter’s patented technology to control customer support costs and improve customer satisfaction. Banter’s infrastructure software understands written, informal communication, enabling applications to automatically respond to, route or filter email, self-service inquiries, instant messages and more. Banter partners with CRM software leaders like Siebel, KANA, Remedy and Avaya. “Dave Zinman's track record of proven success in marketing will help Banter improve its leadership in the CRM and contact center industries,” said Yoram Nelken, founder and CEO of Banter. “At Avasta, Dave shaped a successful channel strategy with system integrators. And given his experience building AdKnowledge from scratch into a company that sold for almost $200 million, Dave's substantial entrepreneurial and management skills will be a tremendous asset for our team.” Zinman founded Focalink, the pioneer of B2B applications for online marketing. The company merged with ClickOver to form AdKnowledge, which was then successfully sold to Engage. Prior to Focalink, where he also served as CEO and vice president of marketing, Zinman was a technology consultant to Fortune 500 companies at Deloitte & Touche. He also worked in marketing, sales and strategic planning for MetLife. Zinman’s marketing experience includes positions as vice president of marketing and business development for Avasta and vice president of marketing for CoVia. Zinman is an active evangelist, with appearances on CNN, CNNfn and NPR, as well as conducting numerous speaking engagements and university lectures. He holds an MBA degree from Stanford University and a Bachelor of Arts degree from Tufts University. About Banter Banter Inc. provides technology that understands people. Powered by a patented, real-time adaptive software engine, Banter's solutions address critical needs in managing information flows and customer relationships, including applications for e-mail, on-line self-help, content management and business process automation. Based in San Francisco, Banter is backed by FTVentures, Mayfield Fund, RBC Financial Group and others. Banter's customers include such global entities as ABN AMRO America, VeriSign and Wells Fargo Bank. In addition, Banter partners with software leaders Siebel, KANA, Remedy, Avaya and others. For more information about how Banter can help your business, please visit the company's website at http://www.banter.com or call toll free 1-877-992-2683. Editorial Contact: Keith Kamisugi (for Banter) 415-876-0589 keith@banterpr.com top of page |
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