|
Press Release |
|||
|
Aprimo Opens Toronto OfficeMarketing Management Solutions Provider Continues International ExpansionINDIANAPOLIS (November 27, 2000) – Aprimo, Incorporated today announced the opening of a Toronto office to more directly address the demand in Canada for the company’s web-based marketing management platform, Aprimo™ Marketing. Toronto houses Canada’s largest number of corporate headquarters. Aprimo™ Marketing already has captured the attention of a number of Canadian companies that boast large national and global marketing departments, as well as mid-size companies looking for an e-business application that enables central and/or geographically dispersed marketing teams to collaborate in real time. As a result, Aprimo is moving quickly to build a solid sales and support team and ensure these businesses have quick, easy access to Aprimo™ Marketing. Earlier this year, Aprimo expanded into Europe with the opening of London and Paris offices. The company also operates offices throughout North America and boasts a rapidly growing roster of high profile, global customers including Agilent Technologies, PricewaterhouseCoopers, Burger King Corporation, Ernst & Young and Tektronix. “Until now, Canadian companies have not had direct access to marketing management technology that enables the management and analysis of both the tactical and strategic aspects of marketing,” said William Johnson, senior vice president of worldwide sales for Aprimo. “By placing our Canadian headquarters in Toronto, we are well-positioned to provide such a solution, along with world-class service, to Canada’s most forward-looking companies.” Robert Farrell will head Aprimo’s Toronto office as national sales executive. He joins Aprimo after serving in increasingly responsible positions for several top-tier Canadian companies. Farrell’s experience includes being part of a five-person team that delivered one of the country’s first e-procurement software solutions to the market. “I look forward to bringing Aprimo™ Marketing to the innovators of Canada,” said Farrell. “With interest already building, I am confident that Aprimo™ Marketing will be as well-received here as it has been in the United States and Europe.” Canadian companies interested in learning more about Aprimo™ Marketing can call +1 (905) 666-6888 or send an email to rob.farrell@aprimo.com. Editorial Contact: Michelle Bretscher Clarus Communications 614-428-5483 mbretscher@clarus-comm.com top of page |
|||